Yahoo Advertisers Complain of Bids Being Invalidated


At Search Engine Watch Forums, Discovery has a gripe.

He has noticed that the top performing keywords on Yahoo Search Marketing are no longer top-performing. Yahoo is invalidating them and making them inactive due to minimum bid requirements. He wonders why Yahoo is wasting its time doing this at all:

Why let bids go inactive at all? What does it hurt to just let them hang around at the 16th position until the marketplace shifts back and puts them on the top 10 again?

Further, he wants to know how Yahoo is determining that minimum bid and finds that Yahoo may be falling further than it should be.

Has anyone else experienced this issue? Do you have any insights for Discovery and other Yahoo Search Marketing Advertisers who are also affected? And does Yahoo have any comment?

Forum discussion continues at Search Engine Watch Forums.

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