Weekly SearchBuzz RoundUp - 10/10/08: SMX East Coverage, Google Monetization Tactics & Yahoo Web Analytics

Oct 10, 2008 - 11:14 am 1 by

search-buzz-roundup.gifAfter a long week of conferences followed by a holiday, we're back for just 2 more business days until another 2 days of holidays kick in. Enjoy us while we're here!

Google Giving More Snippet Data
Searching for articles on Google is now showing content attributes in the results. You can see articles that have more than one author or you can see the author of the article.

Google Reverts PageRank Data
In case you're wondering why your PageRank has been fluctuating like mad lately, it's probably due to the observation that Google is reverting PageRank values. That or you're looking at the PR from another data center. Regardless, most people don't really care. ;)

Make Money from Google Maps with AdSense
So you're searching for something and find it using Google Maps. You may also find another targeted result that you never anticipated due to Google AdSense's integration into Google Maps. Who didn't see that coming?

Google's Attempts to Make More Money with Affiliate Marketing
Google has seen success with Amazon and iTunes, and they want to eat some cake too. That's why you'll see that Google is now an iTunes and Amazon affiliate. Surprised?

Google AdSense for Games
More ability to monetize is seen with the announcement of Google AdSense for games. If you have a popular site, you're game (no pun intended) to be considered. It's in beta, now, though, but if you want to make some dough, go for it.

Don't Use Google AdWords Editor 6.5.0...Yet
Google AdWords Editor 6.5.0 was released but not without a slew of problems. There are errors, slowness, and more. If you haven't upgraded yet, don't.

Microsoft adCenter Upgrade in Fall 2008
We're actually in Fall of 2008, so in the upcoming weeks, we should expect a big Microsoft adCenter update to give more billing/payment options, campaign management simplification, report analysis, and more. Stay tuned!

Google's Search Results Coming in RSS Format
It's taken them years, but Google will offer its results in RSS format so that you can watch for scrapers and all that other good stuff. Can we say "huzzah?"

Linkage Data Provided by SEOmoz
SEOmoz has launched this comprehensive tool called Linkscape that has crawled 30 billion pages to provide detailed linkage data. This tool has received a lot of kudos and I'm sure you'll like it!

Ask.com Loses 3D, Goes to "Less is More"
This past week, we've heard reports that Ask.com has redesigned their page to eliminate the complex 3D interface and to give less information. Is Google responsible for this? It's possible, since Ask.com is looking for money above all else.

Yahoo to Offer Web Analytics
Yahoo's acquisition of IndexTools means Yahoo Web Analytics. The tool is being rolled out on a limited beta and is free. Yahoo Web Analytics boasts real time tracking which many people are looking forward to. I can't wait to try it myself!

SMX East
As I mentioned, we were at SMX East this week. What does that mean? Well, I'm sure you saw our conference coverage. If not, here you go -- enjoy!

Thanks again to Marty Weintraub for his guestblogging!

Administrative Note: No Video This Weekend
Due to the holidays, our next video recap is not going to occur until October 26th. You'll just have to read us!


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