What is the Black Hat Definition for Search Engine Optimization?

Aug 26, 2008 - 9:15 am 1 by

Vanessa Fox blogged about her experience at SES San Jose last week. She attended the highly talked about White Hat, Black Hat session and explained her findings from the perspective of an individual who worked at a search engine. When it comes to white hat, she says that there are guidelines to follow and if they are violated, you may suffer penalties. When dabbling in shades of gray, she talks about the specific guidelines and gives you the opportunity to consider whether they make sense in this technological environment, whether the techniques work, and whether the techniques are commonplace. She concludes with an important point:

When people who aren’t experienced in the intricacies of SEO look for information and they see statements like “these are white hat reasons to cloak” and “all paid links aren’t bad”, they can be led astray and think that those things adhere to search engine guidelines.

Forum members consider her post "compulsory reading." One summarizes his own thoughts behind Vanessa's blog post: "To cut a long story short, if a website is optimized for humans it is sure to get high rankings."

On the other hand, should hat colors be defined by a specific set of guidelines? Halfdeck says no:

Its an interesting take, but I don't define hat colors based on Google guidelines. There are cases where a site owner doesn't violate any of Google's guidelines but still manages to publish 100,000 spammy pages for monetary gain.

This is a good point as well.

Forum discussion continues at Sphinn.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Bing Search

Bing Search Testing Tag Filters

May 22, 2024 - 7:21 am
Previous Story: Does the Encoding of a Web Site Matter for Google?