Why the SEO Reputation is Being Damaged

Jul 28, 2008 - 9:38 am 7 by

SEOAly, an up-and-comer blogger who has been writing some really great blog posts lately, has shared the reasons why "SEO consultation" is ruining the reputation of an entire industry. In the piece, she explains that SEO is not about implementation -- it's about education. The right kind of client relationship is one where the small business owner is ready to apply the advice provided by the SEO.

The consultant may be holding their hand along the way a bit, but the site owner is ultimately responsible for actually doing all of the work that will be required to make the site perform better in the search results.

But not every small business owner is ready to do the work. They expect the SEO to do the work, and that's why the entire SEO consultancy practice ends up being blamed, says Aly. The article goes on to say that SEO can help everyone, but if unrealistic expectations are being placed on the SEO, they may not benefit from SEO after all. All in all, it's a really good read for small business SEOs.

Forum discussion continues at Sphinn.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Microsoft's Answer to Google PageRank: BrowseRank