Google Will Hide Ads If You Don't Like Them, Well Kind Of

Feb 20, 2008 - 10:24 am 5 by
Filed Under Google Ads

Ever notice that if you don't click on a Google AdWords listing and refresh your search, Google may remove the top Google AdWords listing? For example, I did a Google search on "hard drives." The first time I conducted my search, Google displayed an AdWords ad at the top, above the organic listings, with the yellow background. Here is a picture:

Now You See the Yellow Google Ad & Now You Don't

Notice the TigerDirect ad at the top.

Afterwards, I refreshed the search for that keyword and Google dropped the top ad and moved it to the right hand column. Notice the TigerDirect ad moved from the top position on the left and is now visible at the top right position.

Now You See the Yellow Google Ad & Now You Don't

Google has been doing this since September 2006, but back then it was when the top Google ads were blue. Just thought I would refresh the topic since it has come up a few times in the forums.

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Page Experience Docs Adds CrUX Ad Metrics

Sep 22, 2026 - 3:15 pm
Google Ads

Google Merchant Center Auto Enables Native Checkout: Buy On AI Mode & Gemini

Sep 22, 2026 - 11:20 am
Search Forum Recap

Daily Search Forum Recap: September 22, 2026

Sep 22, 2026 - 10:00 am
Google Search Engine Optimization

Gemini Notebook Pages Spamming Google Search

Sep 22, 2026 - 7:52 am
Google

Google AI Overview Links Pushing You To AI Mode Over Web Pages

Sep 22, 2026 - 7:51 am
Google Ads

Google Merchant Center Updates Requirements For Google Store Ratings

Sep 22, 2026 - 7:41 am
Previous Story: What is the SEO Impact of Changing a Site Often?