Webmasters Report November 2007 Google SERP Changes

As promised last month, we're going to report monthly on Google SERP changes. This month, the following observations on WebmasterWorld have been made:

• Some optimized sites that are being changed for better relevance are just not performing as well. Their rankings seem to be doing worse.
• "Boring websites" with no linkbait are vulnerable to ranking shifts.
• Bigger sites do better. ("Size does matter.")
• Some datacenters have shown changes, but they reverted to their original rankings. Forum members suspect it's part of a new data push (or experimentation, at least).

Forum discussion continues at WebmasterWorld.