In the next coming weeks, Google Analytics will add features to its current rich analytics feature set. In a blog post, these new features are described:
First, you'll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable "Site Search" and you can find out what people search for on your site and where these searches lead.
AJAX and "inflated" pageviews:
We'll begin a limited beta test of the new Google Analytics Event Tracking capability. These new reports are designed to help you understand how people use and interact with Ajax, Flash and multimedia on your site without artificially increasing your pageview metrics.
Where do your users go?
We'll also initiate a limited beta test in the coming weeks of our new Outbound Link Tracking feature. This feature will report on links visitors clicked on your site that direct them to another site.
Google to bring Urchin back to its former glory:
Finally, Brett announced the Urchin Software from Google limited beta. Urchin is a software product that you run on your own servers.
Forum members are relatively excited to see the new features, but some wonder how much outbound link tracking they'll see. For example, one member would like that to extend to AdSense links. That may be a great way to find the most appropriate ads to display on your website.
The discussion continues at WebmasterWorld.