Microsoft adCenter Adding Feature Tonight, Expect Downtime

Sep 7, 2007 • 9:15 am | comments (1) by | Filed Under Microsoft Bing Ads (formerly adCenter)

Search Engine Watch Forums member Discovery shares an email he received from Microsoft. In the email, there are a number of features that will enhance adCenter:

  • Save time with fast and thorough editorial reviews for new ad groups.
  • Create campaigns with ease by quickly importing campaigns directly from other paid search programs or by copying existing ad groups within adCenter to a new campaign.
  • Instantly navigate to specific accounts, campaigns, or ad groups with the new adCenter home page dashboard, a one-stop-shop for all of your daily campaign management tasks.
  • Update keyword bids in bulk and view keyword performance on the same page.
  • Visualize your campaigns' targeting settings with Microsoft Virtual EarthTM map integration for geographical targeting.
  • For details on how to use these adCenter improvements view the Feature Release Guide. In addition, the adCenter Blog will highlight detailed feature reviews after the upgrade occurs.
  • As adCenter411 writes in WebmasterWorld, Search Engine Watch Forums, and DigitalPoint Forums, the downtime is expected to begin this evening (6PM Pacific/9PM Eastern/2AM GMT) and may last up to 8 hours.

    But the Search Engine Watch Forums thread discusses these features in more detail.

    Forum members are extremely excited about the ability to import campaign data from other paid programs. They're happy that Microsoft is listening to their desired changes.

    The only thing left for some is an offline editor. I guess that could be in the works too, right?

    Forum discussion continues at Search Engine Watch Forums, and announcements are posted at WebmasterWorld, Search Engine Watch Forums, and DigitalPoint Forums.

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