Yahoo has bought a stake in Tyroo, an online advertising agency in India, according to InfoWorld. The article says that approximately 35 to 50 percent of the company was acquired for an undisclosed amount of money. With this move, Yahoo hopes to capture more of Indian's fast-growing advertising market.
A WebmasterWorld member is not happy with this move. He says he has already been approached by Yahoo to replace his ads with Tyroo's.
Reduction of competition in this space is not good news. They had approached us with ad inventory offerring to replace adSense with Tyroo ads with a better EPC.
Given that Yahoo publisher network is non existent in India, I hope they will not interfere with the network Tyroo has created for itself.
However, the same member thinks that this move is good for India-specific traffic, which is exactly what I believe this acquisition was meant to accommodate.