Yahoo! Acquires Stake in Tyroo, an Indian Online Advertising Agency

Jul 19, 2007 - 8:52 am 0 by
Filed Under Other Yahoo

Yahoo has bought a stake in Tyroo, an online advertising agency in India, according to InfoWorld. The article says that approximately 35 to 50 percent of the company was acquired for an undisclosed amount of money. With this move, Yahoo hopes to capture more of Indian's fast-growing advertising market.

A WebmasterWorld member is not happy with this move. He says he has already been approached by Yahoo to replace his ads with Tyroo's.

Reduction of competition in this space is not good news. They had approached us with ad inventory offerring to replace adSense with Tyroo ads with a better EPC.

Given that Yahoo publisher network is non existent in India, I hope they will not interfere with the network Tyroo has created for itself.

However, the same member thinks that this move is good for India-specific traffic, which is exactly what I believe this acquisition was meant to accommodate.

Forum discussion at WebmasterWorld and DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 17, 2024

Jun 17, 2024 - 10:00 am
Google Search Engine Optimization

The Maddening Adventure Of Tracking AI Overviews In Google Search Console

Jun 17, 2024 - 7:51 am
Google Ads

Google Ads Forcing Some Advertisers Off Credit Card Payments

Jun 17, 2024 - 7:41 am
Apple App Store

Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More

Jun 17, 2024 - 7:31 am
Google Maps

Google Maps Updates Fake Engagement Policy With More Detail

Jun 17, 2024 - 7:21 am
Google Search Engine Optimization

Google Updates hreflang Documentation While I Was Offline

Jun 17, 2024 - 7:11 am
Previous Story: Should We Worry About Bots Inflating Google AdSense Impressions?