Does Google Pay Per Click Influence Organic Search Results?

May 31, 2007 - 9:14 am 4 by
Filed Under Google Ads

A Google user posts on the Google Groups asking whether signing up to a Google AdWords campaign will expedite her site listing in the organic SERPs.

However, AdWordsPro of Google writes to say that there is no correlation between PPC and organic listings:

It is very important to note that there is absolutely no connection between being an AdWords advertiser, and having your site appear in the unpaid search results. One does not effect the other in any way. To put it another way, being an AdWords advertisers will neither help nor harm your chances of appearing on the 'organic' search engine.

AdWordsPro adds that this information has been gathered after careful observation after "quite a few years at Google."

Still, this has been a "conspiracy theory," to quote Barry, since the inception of AdWords. From a Search Engine Watch Forums thread, a member noticed that his paused AdWords campaign yielded a drop in organic referrals as well. Member scrubs adds that "Over the last year I would say the AdWords algo is as complex and as clever as the natural algo. Both are looking at different aspects on page to warrent your position in the listings."

Forum discussion continues at Google Groups and Search Engine Watch.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: StumbleUpon Acquired by eBay