Early this month we reported that Google Testing Showing AdWords Quality Score Data to Advertisers, well, I finally found a screen shot. A DigitalPoint Forums thread has a member posting a screen shot of the quality score being shown to him in the AdWords reports. It looks like this.
The question mark leads to the Google AdWords help page;
Quality Score ColumnThe Quality Score column displays your keyword's Quality Score to help you monitor your keyword relevance. This is a customizable column that is disabled by default for new accounts. It can be enabled at any time.
Each keyword will be labelled with one of three possible Quality Score states: Great, OK, or Poor. Your ads may be performing effectively and with lower costs if your keywords have Great or OK Quality Scores. However, keywords with a Poor Quality Score may need to be replaced with more specific keyword choices. If you don't want to replace poor quality keywords, you can try optimizing their associated ad text and landing pages.
To learn more about optimizing your ads, keywords, and landing pages, visit our Tips for Success page.
So you have three statuses, Great, OK and Poor. I guess that shows you something to work on, better than nothing.
This is still a limited user test, so all of us do not have this data.
Forum discussion at DigitalPoint Forums.
