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I reported on Friday at Search Engine Land that Google Begins Testing Audio Ads Within AdWords.
The Google AdWords blog announced yesterday that they have begun inviting advertisers to test out Google Audio Ads. The test is only running in the US. If you want to be part of this test, you can apply over here. After you get accepted, make sure to read Guidelines for Audio Ads, describing how you can use MP3 or WAV files, both 30 seconds long, with no long periods of silence and only containing one ad (no sharing). More details on how this is working at the Google Help section of the audio site.
So I waited over the weekend to hear the forum reaction to the real tests. I did not get too much.
Both DigitalPoint Forums and WebmasterWorld have threads on the topic, but both show very little excitement or buzz on the announcement.
I guess it goes to show you. Maybe once they open the test more, it will get more buzz. Or maybe online advertisers hate radio?
Forum discussion at DigitalPoint Forums & WebmasterWorld.
