Tons of speculation floating around right now, based on a New York Time article that says Microsoft Plans to Sell Search Ads of Its Own. Last week, a representative from MSN Ad Center called me asking me if I was interested in getting signed up with them and testing the puppy out. I told them, honestly - I am not, but referred them to Ben (phoenix), so he can report more on it. Then today, this article comes out and the blogs begin to buzz.
The Microsoft Corporation will unveil today its own system for selling Web advertising as it struggles to compete with Google and Yahoo in the expanding Web search business. The system, to be used by MSN, is meant to improve on those of Microsoft's rivals by allowing marketers to aim ads on Web search pages to users based on their sex, age or location.
For a while now, there has been lots of positive feedback on the MSN AdCenter, so there are high expectations to be met.
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