Subservient Chicken Stats Out

Mar 9, 2005 - 8:57 am 0 by
Filed Under Web Promotion

Almost a year ago, on April 20th, I wrote an entry named Subservient Chicken - Viral Marketing by Burger King. John Dowdell over at the Macromedia blog wrote an entry recently named Chicken stats. In that entry he points to an AdWeek article with some of the statistics for the http://www.subservientchicken.com/ Web site.

- Within a day after being released, the site had a million hits. - Within a week, it had received 20 million hits. - 14 million unique visitors to date - 396 million hits to date - About a month after the TenderCrisp sandwich debuted, BK reported that sales had steadily increased an average of 9 percent a week. - "double-digit" growth of awareness of the TenderCrisp Chicken Sandwich and "significantly increased" chicken sandwich sales

The AdWeek article named Dissecting 'Subservient Chicken' makes for a really interesting read.

chickenmask.gif

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Bing Search

Bing Local Pack With See More Button At Top

Jul 11, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 10, 2025

Jul 10, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Leading To Some Partial HCU Recoveries

Jul 10, 2025 - 7:51 am
Previous Story: Approved for Google AdWords / AdSense Affiliate Program