Almost a year ago, on April 20th, I wrote an entry named Subservient Chicken - Viral Marketing by Burger King. John Dowdell over at the Macromedia blog wrote an entry recently named Chicken stats. In that entry he points to an AdWeek article with some of the statistics for the http://www.subservientchicken.com/ Web site.
- Within a day after being released, the site had a million hits. - Within a week, it had received 20 million hits. - 14 million unique visitors to date - 396 million hits to date - About a month after the TenderCrisp sandwich debuted, BK reported that sales had steadily increased an average of 9 percent a week. - "double-digit" growth of awareness of the TenderCrisp Chicken Sandwich and "significantly increased" chicken sandwich sales
The AdWeek article named Dissecting 'Subservient Chicken' makes for a really interesting read.