Passing Query Phrase into Document Landing Page

Feb 25, 2005 - 8:48 am 0 by
Filed Under Dynamic Site SEO

I am sure you have seen this, where you come from a Google search and land on a page and you notice the the keywords you searched on are highlighted within the context of that page you land on. If you haven't try this search phrase, click on this search phrase then click on the first result, it should take you to DigitalPoint's forum and highlight the words.

Now what if you used a variation of this and instead of just highlighting the keywords, you insert them into the headline of the page. Why would I want to do that? Well, there have been tests done that show when you have the keywords in the landing page, it will ultimately lead to a high conversion rate. If think deeper about this and maybe the dynamic insertion of keywords into the page will lower this conversion rate in the long term. Anyway, it can be done.

There are two issues that come to mind:

(1) What if the search query is not in proper grammatical sense? Your page will look weird. Misspellings, offensive words and so on.

(2) The second issue is that the page is, in a sense, cloaked. Because the search engines can not retrieve the same page, exactly with the same context, as the user.

These issues are now being discussed in a Search Engine Watch thread.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: AdWords Interface Changes Tomorrow