Targeting Personal Names in Adwords?

Oct 7, 2004 - 3:01 pm 0 — by

So if I bid on your name, will you bid on mine? What if I promote myself by biding on the name of a popular expert, is that ok? How about targeting Donald Trump to sell spray on hair? Cartoon characters to sell vitamins? ;-) Some of the questions addressed in this thread, relating to creative ways to spread your own name and befriend or (anger) an expert. Fun thread this early afternoon to read. I am glad someone brought up the subject up, becauses its relevant to the industry, and its a polarized issue for some people. Ultimately I am to the opinion that if someone is not spreading ill repute for my name - Ben Pfeiffer, then its not going to be an issue, I would applaud them for being smart. However, in a sign of respect I think it comes down its just best to ask them before you go bidding on their name. Check our the ongoing discussion at SEW - Targeting Personal Names in Adwords

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Adopts New AI Training Control

Oct 30, 2026 - 12:50 pm
Bing SEO

Microsoft Bing New AI New Controls With AI Training From AI Search Grounding

Oct 30, 2026 - 12:15 pm
ChatGPT Ads

ChatGPT Gets Wider Ads, Multi-Image Ads Expands, Expansion & More

Oct 30, 2026 - 11:17 am
Search Forum Recap

Daily Search Forum Recap: October 30, 2026

Oct 30, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility X2, Spam Updates, AI Overviews Everywhere, Blending Ads & Organic, Google & Microsoft Earnings

Oct 30, 2026 - 8:01 am
Google Search Engine Optimization

Google AI Overviews & AI Mode 0.9% Click-Through Rate, Opt Out Study Says

Oct 30, 2026 - 7:51 am
Previous Story: Google SMS - Getting Mobile With Google