Targeting Personal Names in Adwords?

Oct 7, 2004 • 3:01 pm | comments (0) by | Filed Under Legal Issues in Search

So if I bid on your name, will you bid on mine? What if I promote myself by biding on the name of a popular expert, is that ok? How about targeting Donald Trump to sell spray on hair? Cartoon characters to sell vitamins? ;-) Some of the questions addressed in this thread, relating to creative ways to spread your own name and befriend or (anger) an expert. Fun thread this early afternoon to read. I am glad someone brought up the subject up, becauses its relevant to the industry, and its a polarized issue for some people. Ultimately I am to the opinion that if someone is not spreading ill repute for my name - Ben Pfeiffer, then its not going to be an issue, I would applaud them for being smart. However, in a sign of respect I think it comes down its just best to ask them before you go bidding on their name. Check our the ongoing discussion at SEW - Targeting Personal Names in Adwords

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