Making Adsense Work For Advertisers

Jun 17, 2004 - 11:19 am 0 by
Filed Under Google AdSense

Ever since Google launched Adsense, advertisers have complained that they're getting ripped off, and publishers have tried to figure out ways to game the system.

Over at SEW, the usual discussion may be turning toward ways to use content-based advertising effectively. In a world where ethics-challenged publishers outsource click fraud overseas, disguise ads as site navigation, etc. the best approach, IMO, is to fly under the radar.

A simple approach is to segment the high priced search terms from the low priced search terms on Adwords with separate campaigns, and disable content advertising on the high-dollar campaigns. Since the low priced search terms are a less attractive target for thieves, fraud is reduced, and it's one of the best ways to get more traffic out of what would otherwise be a low-volume campaign.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Contest: Win a Gmail Invite