The Alexa Rankings Myth

Jun 11, 2004 - 8:42 am 1 by

I can't believe the number of posts and phone calls I get with inquires on the Alexa rankings. A thread at HighRankings is discussing this now, so if you don't believe me, ask them.

Alexa ranking information is terribly skewed and shows a false representation of the actual traffic rankings on the Internet. The sole reason that the data is skewed is because Alexa obtains its statistics from people who have the Alexa toolbar installed. How many average Internet users surf with the Alexa toolbar? I don't, you might but I expect some of my readers to have it installed - you are search enthusiasts.

I enjoy looking at the figures, comparing very similar sites but that is all. Make sure to understand how the data is obtained before using these metrics. This is a common statistical accuracy problem. There is a academic term for this? Anyone in academia?

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: We Won't Change The 301 Redirect Signals For Ranking & SEO

Apr 24, 2024 - 7:51 am
Google

Google Image Search Tests Tablet Like Design Interface

Apr 24, 2024 - 7:41 am
Google Search Engine Optimization

Google: Our Link Best Practices Doc Are Still Good Guidelines

Apr 24, 2024 - 7:31 am
Google Ads

Google Ads Established In Extensions

Apr 24, 2024 - 7:21 am
Bing Search

Bing Tests Lock Icon In New Search Snippet Location

Apr 24, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Previous Story: Search Spam Blocked by MSN Search