Entries from Search Engine Roundtable tagged with 'seschicago07'

Our coverage of the December search marketing conferences is now complete. We have extensive coverage, in raw-live format from SES Chicago and PubCon Vegas. Both conferences were a huge hit and lots of fun and learning took place. Again,...

Posted on December 7, 2007 10:15 AM

It's extremely important for IT and Marketing to work together.  Kiss and make up!!!  IT guys do more than play quake. First begin your research project by looking at: URL Structure How many variables are in that url? Search Engine...

Posted on December 6, 2007 12:21 PM

Ready to start your search marketing career?  This panel looked at ways fledgling SEMs can educate themselves to get started in this exciting profession. The session was moderated by: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and...

Posted on December 6, 2007 11:13 AM

Speakers: Todd Parsons, Co-Founder and CPO, Buzzlogic Jay Sears, SVP, Strategic Products and Business Development, ContextWeb, Inc. Jason Weisberger, COO, Federated Media Blog Statistics 65 million Americans read blogs 60% of those readers access blogs to explicitly get an opinion...

Posted on December 5, 2007 5:13 PM

Speakers: Marc Barach, Chief Marketing Officer, Ingenio, Inc. Dan Hight, Director of eCommerce Sales – Agency Division, Superpages.com Pay Per Call is paid calls from search. Calls: A performance based advertising service and network that drives calls instead of clicks....

Posted on December 5, 2007 4:26 PM

Speakers: John Squire, SVP, Product Strategy, General Manager, Search Services, Coremetrics Bob Heyman, Chief Search Officer, Mediasmith Isabel Sopoglian, VP of Search Marketing, Cars.com John Think about your marketing in terms of how we get the right visitors and what...

Posted on December 5, 2007 1:13 PM

Kevin Heisler, Executive Editor, Search Engine Watch moderated the panel. Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more prevalent and require serious expertise. This SES session discussed using API...

Posted on December 5, 2007 12:11 PM

How ThomasNet reinvented itself after 100 years A little history ThomasNet was a print directory company who turned into a giant online marketing force.  They connect industrial buyers and suppliers. They’ve been online since 1995; 100% focus on industrial marketplace. ...

Posted on December 5, 2007 12:08 PM

Speakers: Jeremy Kreitler, Director of Product Management, Yahoo! Maps Ian White, CEO, Urban Mapping Jim Schoonmaker, CEO, Everyscape Ziya Genceren, LiveSearch Maps Product Manager, Microsoft Gary Price, Director of Online Information Resources, Ask.com   Gary Price – (This presentation was...

Posted on December 4, 2007 6:00 PM

Speakers: * Jennifer Doss, E-Commerce Marketing Manager, Lids.com * Jamie Smith, CEO, Engine Ready * James Beriker, President, Efficient Frontier * Chris Leggatt, Senior Account Executive, Moniker Jennifer Doss Lids.com is real-time they sell hats from colleges and other sports...

Posted on December 4, 2007 3:49 PM

Google is on a rampage to devalue sites who engage in link buying and selling. Do paid links ruin the integrity of search engine results? Are they evil? From the conference description: “Search engines, especially Google, say don't do 'em....

Posted on December 4, 2007 3:27 PM

This session offered research and methodology for ecommerce and merchant sites “can and should” be included in shopping search engines. The Moderator was Kevin Heisler, Executive Editor, Search Engine Watch. Speakers: Heather Dougherty, Analyst, Hitwise The holiday season started well...

Posted on December 4, 2007 12:45 PM

The Transformation of Local in a Search Driven World Moderator: * Michael Boland, Analyst, The Kelsey Group Speakers: * Bob Armour, Chief Marketing Officer, ShopLocal * Scott Dunlap, CEO, NearbyNow * Manish Patel, CEO, Where2GetIt * Richard Rosen, CEO, FastCall411...

Posted on December 4, 2007 12:29 PM

Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network Speakers: Bill Hanekamp, CEO, The Wall Ed Kim, Chief Executive Office, Red Bricks Media Fionn Downhill, CEO & President, Elixir Systems Rebecca starts off talking about can you build the...

Posted on December 3, 2007 3:18 PM

Moderator: Greg Jarboe, President and Co-Founder, SEO-PR Speakers: Darian Rodriquez Heyman, Executive Director, Craigslist Foundation Ben Rattray, Founder & CEO, Change.org Nan Dawkins, Founder, RedBoots Digital, Serengeti Communications Darian Rodriquez Heyman They take the name and spirit of Craiglist into...

Posted on December 3, 2007 12:26 PM

SES Chicago 2007 Day 1 Session 2: Meet the Web Analytics Players Vendors from major web analytics services each covered different metrics challenges plus answered questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing,...

Posted on December 3, 2007 12:25 PM

Moderator: - Kevin Ryan – Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch. Speakers: - Motoko Hunt – Founder, Japanese Search Marketing Strategist, AJPR LLC - T.R. Harrington – Director of Strategic Direction & Product Development,...

Posted on December 3, 2007 11:10 AM

This is the first time in our history of conference coverage where we are going to attempt to provide coverage of two different search marketing conferences that are overlapping on the same week. If you did not know, Search Engine...

Posted on November 29, 2007 11:00 AM