Entries from Search Engine Roundtable tagged with 'pay per click'

A Search Engine Watch Forums thread is discussing if some companies are taking vanity search ads too far. Typically, the vanity search ads companies should own are for their own name and domain name. But some are going further. Some...

Posted on January 23, 2008 7:01 AM

A Cre8asite Forums thread asks if a PPC company has the right not to hand over their client's keyword list for the PPC campaign they are running for the client. For example, ABCChairs.com hires XYZPPC Inc, to set up a...

Posted on November 13, 2007 6:46 AM

In the old days of the Pay Per Click management days, you used to hear the phrase - "set it and forget it." Meaning, you set up your pay per click campaign in Google AdWords, Yahoo! Search Marketing and others....

Posted on March 27, 2007 8:11 AM

Yesterday I reported at Search Engine Land that Microsoft China To Display Baidu's Search Ads. Yes, Microsoft asked Baidu if they would run and manage the ads on their China properties. My reaction and the communities was something like, wait...

Posted on December 15, 2006 7:31 AM

MediaPost reported a week ago about Ask.com's plans to release a new platform for their sponsored search platform. Last night a thread went up at WebmasterWorld with the new feature list. Improvements in cost and budget control New ad structure...

Posted on September 29, 2006 7:36 AM

News come DigitalPoint Forums that Yahoo! Search Marketing is coming to India soon. The thread links to searchmarketing.yahoo.com/downloads/india.php that says; Yahoo! Search Marketing will be expanding its global presence with an offering in India soon! The thread creator said that...

Posted on September 28, 2006 8:01 AM

Tracking your metrics is vital in today's world of marketing, no one would argue with that. But when it comes to tracking PPC campaigns down to the phone call, it can get expensive and cumbersome. Discovery, Moderator at SEW Forums...

Posted on September 26, 2006 7:16 AM