Entries from Search Engine Roundtable tagged with 'dynamic keyword insertion'

Most Google AdWords advertisers are aware of dynamic keyword insertion (also, good info here), which is a way to dynamically insert the searcher's keyword phrase in your ad copy. But there are other insertion tags available to advertisers, outside of...

Posted on June 18, 2008 7:36 AM

A Google Groups thread, an advertiser is asking for advice on if Google supports the keyword insertion technique within the display URL. Keyword inserting is a method of dynamically inserting the searchers query in your search ad. For example, if...

Posted on May 29, 2008 7:31 AM

Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: Brad Geddes, Director of Search Engine Marketing, Local Launch Ben Perry, Ph.D., Paid Search Director, iProspect Matt Van Wagner, President, Find Me Faster Brad speaks first on dayparting/ad scheduling...

Posted on June 5, 2007 2:19 PM