Entries from Search Engine Roundtable tagged with 'dynamic keyword insertion'

Since March, we have been reporting about some Google AdWords ads that appear to be displaying above the 25 character title limit. Back in March, I was told by Google that this is a bug, but Google was wrong. At...

Posted on April 28, 2009 8:58 AM

Most Google AdWords advertisers are aware of dynamic keyword insertion (also, good info here), which is a way to dynamically insert the searcher's keyword phrase in your ad copy. But there are other insertion tags available to advertisers, outside of...

Posted on June 18, 2008 7:36 AM

A Google Groups thread, an advertiser is asking for advice on if Google supports the keyword insertion technique within the display URL. Keyword inserting is a method of dynamically inserting the searchers query in your search ad. For example, if...

Posted on May 29, 2008 7:31 AM

Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: Brad Geddes, Director of Search Engine Marketing, Local Launch Ben Perry, Ph.D., Paid Search Director, iProspect Matt Van Wagner, President, Find Me Faster Brad speaks first on dayparting/ad scheduling...

Posted on June 5, 2007 2:19 PM