Entries from Search Engine Roundtable tagged with 'dynamic keyword insertion'

Get Longer Google AdWords Titles Through Dynamic Keyword Insertion

Since March, we have been reporting about some Google AdWords ads that appear to be displaying above the 25 character title limit. Back in March, I was told by Google that this is a bug, but Google was wrong. At...

Google AdWords Insertion Tag List

Most Google AdWords advertisers are aware of dynamic keyword insertion (also, good info here), which is a way to dynamically insert the searcher's keyword phrase in your ad copy. But there are other insertion tags available to advertisers, outside of...

Google Does Not Recommend Keyword Insertion in Display URL

A Google Groups thread, an advertiser is asking for advice on if Google supports the keyword insertion technique within the display URL. Keyword inserting is a method of dynamically inserting the searchers query in your search ad. For example, if...

Pump Up Your Paid Search

Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: Brad Geddes, Director of Search Engine Marketing, Local Launch Ben Perry, Ph.D., Paid Search Director, iProspect Matt Van Wagner, President, Find Me Faster Brad speaks first on dayparting/ad scheduling...

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