Entries from Search Engine Roundtable tagged with 'display URL'

On Sunday, we reported that Google will now be requiring one domain per ad group as part of their new display URL policy in the AdWords program. In short, what this means is that you cannot advertiser for rustybrick.com and...

Posted on January 30, 2009 2:06 AM

A pulled WebmasterWorld thread has reports from some advertisers that Google is sending out notifications to them that they have changed their display URL policy again. This change is that you can have only one display URL domain in an...

Posted on January 25, 2009 2:26 AM

We discussed the Google AdWords policy on a max URL character space of 35 in the past. They recently started enforcing this rule back in June of this year. A new Google Groups thread has an issue where on advertiser...

Posted on November 19, 2008 8:01 AM

I have really never heard complains about Google AdWords having a limit on the characters allowed in the display URL. Today, I found out that the max number of characters you can have in your AdWords display URL is 35....

Posted on July 2, 2008 7:14 AM

Your Google AdWords display URL may impact your AdWords quality score, but to what extent is the question? A Google Groups thread has discussion on the topic, where AdWordsPro.Jordan, an official Google representative, says that it may have an impact....

Posted on May 14, 2008 8:13 AM

Since early February we were warning Google AdWords advertisers that Google would be enforcing the display URL policy, where the display URL must match the destination URL. The policy enforcement was suppose to begin on April 1st. On April 10th,...

Posted on May 5, 2008 7:39 AM