Google AdWords 35 Character Display URL Limit

Jul 2, 2008 - 7:14 am 3 by
Filed Under Google Ads

I have really never heard complains about Google AdWords having a limit on the characters allowed in the display URL. Today, I found out that the max number of characters you can have in your AdWords display URL is 35. An advertiser ran into this issue and posted the details at Google Groups.

I suspect this wasn't much of an issue before Google began enforcing the display URL policy. Back then, I assume you can use shorter versions of a domain name and get away with it easily.

So, what do you do if you really need more characters in your display URL?

(1) Drop off the www, preceding the host name. I.e. you don't always need www.seroundtable.com/pagename/, you can drop off the www in many cases (especially for the display URL).

(2) AdWordsPro suggests that if those three extra characters don't help, then you should contact an AdWords representative. It seems that maybe Google can either aid you with your issue or bend the rules a bit.

Forum discussion at Google Groups.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Daily Search Forum Recap: July 1, 2008