SEO Content Writing - Love It or Others Won't

May 27, 2011 • 12:01 pm | comments (12) by twitter | Filed Under SEO Copywriting

Writing optimized content for SEO requires more than just getting to the required word limit - if the author doesn't care about the output it is unlikely a reader will. A recent article cited at Sphinn discusses the merits of having a positive mindset when sitting down to write optimized content. The article cited is found at Nicole Beckett's Premium Content Source blog.

Nicole provides the following insight:

If you’re truly interested in what you’re talking about, other people will be, too. And if you’re just trying to “get through” the article so that you have something new to publish, people will feel the same way.

Remember, you are competing with thousands – or even millions – of other people for your target audience’s attention.

In 2006 I wrote about the the SEO "artiste" in me. To this day I believe this still applies. Sometimes one simply doesn’t feel “in the mood” to write great content. However for an agency or anyone paying a content writer to produce optimized and compelling copy, deadlines are likely more important than allowing the writer to feel most comfortable. In my experience working with some great content developers over the years, I would recommend allowing your writers to work as "flex" of a schedule as possible. Additionally, make sure they have a variety of content to write about, ideally mixed with both interesting and more mundane topics like ball bearings. Once they have gained your trust, allow them to work in an environment that is most suited to maximizing their inner muse.

Share your thoughts at Sphinn or within the comments below.

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05/27/2011 04:18 pm

very intersting) thanks!

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05/27/2011 06:53 pm

Great advice! Content seems to be viewed by many companies simply as a task on their SEO to do list rather than really utilizing it to its full potential and actually resonating with their target audience.


05/28/2011 07:15 pm

True enough. You should be writing about/doing the things you have passion for. Period.


05/31/2011 12:37 pm

This is the central argument for business owners writing their own content. The three challenges are knowing the subject, having a good writing style and understanding the principles of SEO. It's very hard to achieve all three when you outsource your copy. Conversely many business owners are not natural writers. It all points to the best copy being achieved in partnership between an expert and a good SEO copywriter.

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06/15/2011 01:08 pm

It is said that content is king! Hence, having a content managed website is of prime importance in many ways such us keeping your site upto date.


08/04/2011 11:58 am

Content is main part of SEO. So content writing plays an important role in SEO .Yes it is true that if content is well written then only it can target the audience. If the content is not good it will effect your page ranking. So one have to be  a good content writer to target the audience. SEO

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08/06/2011 06:15 am

Readers love to read only attractive article.  Some of the content writers write few lines of article attractive, however that article will not be beneficial for increasing the users of website.  zigseoservices always suggest that article must hold the reader's attention from title to last line. Only attractive article can increase the traffic for the website.

Akash Kumar

09/12/2011 03:30 pm

Does that means every good SEO needs to be a good copywiter?

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02/08/2012 08:47 pm

Yeah. SEO writing should be precise and interesting. If this isn't that interesting, readers would likely not be interested as well. Having great write ups, attract more traffic to your site..

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03/24/2012 10:05 am

Wow! you have a lot of knowledge when it come in Internet Marketing. Also, in your websites you also teaching some methods about SEO and Internet Marketing. I think you’re a good Internet Marketer and I will recommend you to other clients looking for a good Internet Marketer.

Naveen Sehgal

07/04/2013 11:04 am

This is a good article. I, too, emphasis that the SEO writers shall write with 'involvement' in the subject to create good pieces and there has to be an innate interest in writing rather than meeting the timelines or showcasing volume of work done. Though my perception is that SEO writing has given a new lease of life to thousands of people who were not from journalism background, for the employers the SEO writing is nothing more than a means of achieving link building. Many of them do not even care to read a single piece. No wonder this remains one of the most underrated work even though SEO is dysfunctional without good content.


11/21/2013 02:49 pm

Where can I hire someone to write some submission seo content so that I can submit to directories?

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