Tactics To Beat The Link Buyers

May 5, 2011 • 8:47 am | comments (14) by twitter Google+ | Filed Under Link Building Tips & SEO

linked bullets penaltyA nice WebmasterWorld thread asks other SEOs how they go about competing against sites who use link buying as a tactic.

You own a site, you SEO a site but you do not want to venture into the gray space of buying (relevant) links from third party web sites. Either you are nervous you will get caught, you want to play by the Google rules or you don't have the budget to buy links - whatever reason it might be.

How do you compete against sites that are buying links to succeed in Google, Bing and Yahoo?

The WebmasterWorld thread has some tips from SEOs on what they do. Here are some and as stated in the thread, they don't always work.

  • File a link spam report
  • Out them in the news or well-known blog
  • Be creative and get free natural links from quality sites

What are some of your ideas?

Forum discussion at WebmasterWorld.

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Michael Brookes

05/05/2011 01:11 pm

It is a constant issue with link building, to generate natural links you need content exposure, easiest way to get content exposure is through the search engines, to do well in the search engine you need links...I guess press releases in your industries field, forum comments offering decent information, good content and a whole world of hard work.

Anthony Shapley

05/05/2011 01:26 pm



05/05/2011 01:52 pm

Though that may be true I find social media like Facebook and Twitter and bookmarking sites like reddit and digg can bring in tons of exposure. In fact if something does well on reddit you can get 40,000 hits in a single day. Can't say that about Google.

Nick Stamoulis

05/05/2011 02:09 pm

Submitting your blog posts to blog sharing sites is a great way to build credible links. It can be very frustrating to play by the rules and see the "cheaters" winning the game. But don't give up hope! Sooner or later they will get caught. White hat link building will win the end.


05/05/2011 03:26 pm

It's only a matter of time for link buyers, and like anything, shortcuts come up short. While there are ways to walk the thin line between white hat/gray hat, you can't go wrong with good ol' fashioned research. It's time consuming, sure, but there are plenty of resources out there to help find free relevant links. Use search engines to find free directories and avoid the temptation to pay for any links (easier to avoid temptation if you're of the mindset that it can hurt you in the long run, JC Penny & BMW!)


05/05/2011 03:30 pm

This I agree with. For all the tactics and strategies, in the end it comes down to the product, and the reflection of the product is the content. If you're excited about your product, it should be easy to generate great content that shows future customers you're pumped to get them into your product. Michael's suggestions for forums and press releases is a good one, because it leads to word of mouth, which is the best marketing anyone could hope for.

John K

05/05/2011 05:21 pm

Tactic - Instead of complaining focus on making your site the best out there!


05/05/2011 06:07 pm

I really love this blog, but those three tips aren't really tips at all. A lot of people already do file spam reports (particularly because they don't understand how these reports are actually used/work). Outing them might have an effect, but they'd probably have to be a pretty large competitor that someone other than you/your site cares about. If something like this worked, the manual actions involved would be just as ridiculous as Google hand picking results. The third suggestion is really the only good one, and isn't that already what link building is about?


05/09/2011 12:05 pm

link Baiting is a reasonable tactic, Lists of Top Tens, or Five tips etc always receive good attention and you can increase the exposure by marketing the blog or article through twitter and facebook. Also, make it easy for readers to share the link by using Add this, and by giving out the link code. Its not just text that can make for good link bait. Good imagery and original imagery is in demand around the web, consumers use it for research, designers use it for inspiration, so make sure that you have some good images, tag them properly and have 3-4 on a page to encourage people to link to the page, not just right click and download. Low key tactics like that can mean a big difference in the success rate of link baiting as a link building tactic. Rich

manual directory submission

05/10/2011 11:20 am

SEO is not really that simple as its definition is, but bottom line is, that if website is well optimize both for on page and off page SEO, you generally get higher search engine rankings, which Leeds to traffic for you. There are two main phases of SEO process.


05/10/2011 02:23 pm

Or write nice "articles" (and I use that word loosely here) such as "Tactics To Beat The Link Buyers" and then offer 3 little lines and sit back and look at all the traffic and comments... but it does give nice exposure to a nice forum thread at WebmasterWorld

Dallas Taxi

07/21/2011 04:38 pm

It's hard to compete against linkbuyers, really. I find that the only way you can beat them is if they are blatant, i.e. JCPenney. It's funny that it takes a manual review to take down a brand name like that. Honestly, as cliche as it sounds, good content will help outrank link buyers depending on their budget. Come up with something awesome that people want to reference frequently. Something designed for use in training programs or classes are ideal.

SEO Professionals

08/06/2011 06:47 pm

Sound advice and I especially like the idea of focusing your marketing on low prices and savings mainly because people want bargains in tight economic times. I also like the fact that you must make it easy for your customers to buy... something as simple as putting your "order/buy link" above the fold can increase your conversions.


08/25/2012 04:07 pm

Agree in the information that you give. It is not a hindrance to face that kind of problem as long as your knowledge is big enough to know how to avoid them.

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