Google Continues To Ask Searchers Which Results They Prefer

Jul 16, 2013 • 9:41 am | comments (7) by twitter Google+ | Filed Under Google Search Engine

Google SurveyIn December, we reported that Google was asking searchers to help improve Google. Well, those micro surveys to ask searchers which search results they prefer have not gone away.

Kevin Anchi posted on Google+ more screen shots of Google doing this. Here is a cropped image but feel free to click on it to see the full size image of Google asking "Help improve Google" followed by "Which Result Do You Prefer:"

Google - Which Result Do You Prefer - click for full size

I find it interesting that Google does this randomly but I guess it can't hurt. Back in December, Google told us:

As you know, we always ask for user feedback in a range of forms - from live experiments to inviting people in to our UX labs - in order to improve our products. This is one of our experiments - one of many signals we take into consideration to make search better.

There is no way this is used in Google's ranking algorithms but I am sure this data does get back to the engineers.

Forum discussion at Google+.

Previous story: Useful: That Is What Google Wants To Rank


Andy Kuiper - SEO Analyst

07/16/2013 03:36 pm

Interesting find :-)

Graham Ginsberg

07/16/2013 10:29 pm

FYI I never got asked. But now that you ask Barry, or maybe not, Google search results SUCK. This was not always the case. Go back 10 years and it was 10x better. Try YANDEX

Graham Ginsberg

07/16/2013 10:34 pm

Is there any truth to the myth that launching a hefty Google Adwords campaign is a sure remedy for a Penguin 2 slapdown


07/16/2013 11:58 pm

I know I've seen sites in my niche that are doing well in organic SERPs and they run Adwords campaigns. I don't know if it will help with Penguin but I strongly believe it helps with Panda. I know the sites I'm monitoring can easily be replaced with other sites that offer a better user experience yet they are ranking well. And when looking at the sites they are outranking, those being outranked do not run Adwords campaigns yet would offer a better user experience. I actually started a campaign just to see how big of a role that plays but my budget is small so I don't know if it will help. Those that are ranking well have ads that show up for nearly every keyword in my niche, but I refuse to throw my money around like that. Now if analytics data plays a role in these Google algos, it makes sense why buying Adwords helps - it drives traffic to the site which can give Google a better idea of how well the site caters to users. Sure my site offers a better user experience than my competitor's sites do but with few visitors, my stats might look worst on paper. It's just that for me the paid traffic isn't converting anywhere near as well as the organic traffic. I often wondered how my competitors can afford to run such expensive campaigns but I believe it's because the organic traffic helps buy the paid traffic.


07/17/2013 04:04 am

I really Really Really Really Really Really agree with you, now Google is frustrating, wonder what the new changes they have done, It all sucks, 10 years back it was really good and efficient, now its just too much time consuming and irritating and in the end you are left with nothing but yourself to think and find your own way..... It Looks like Tooooo Many Cooks are spoiling the Soup :)


07/17/2013 10:04 am

More like too many COCKS ruling the roost :)


07/17/2013 10:26 am

LOL Exactly

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