Google URL Parameters Enables Finer Controls

Jul 22, 2011 • 9:07 am | comments (9) by twitter Google+ | Filed Under Google Search Engine Optimization

Google WebmasterGoogle quietly updated the URL parameters feature within Google Webmaster Tools to give webmasters more advanced controls.

Google first introduced URL parameter controls in 2009, then upgraded it in late 2010. Now, Google is letting you define if a parameter change results in the content on the page changing or not.

Vanessa Fox at Search Engine Land goes into technical detail on how this all works. But in short, you can now communicate to Google if various URL parameters change how content is displayed on a web page, which can be useful for pagination, sorting, filtering and so on.

As Vanessa puts it, "as the parameters multiply, the number of near duplicate pages grows exponentially and links may be coming in to all of the various versions. This dilutes PageRank potential, and the “canonical” version of a page may not ending ranking as well as it otherwise would. Search engines may also spend much of their crawl time of various versions of a small subset of pages, preventing them from fully crawling (and thus indexing) the site."

I am not going to get into the step by step process on how this works, Vanessa did that, so check it out.

Forum discussion at Sphinn.

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Black Seo Guy

07/22/2011 01:28 pm

I did think that the url parameters needed a little over haul and I'm grateful that their getting this done now. "Black Seo Guy "Signing Off"

Joseph Bison

07/22/2011 10:31 pm

Great info, I just watched your videos on the youtube. things keep changing all the time. PS whats the widget called on the left hand side with the +1 tweet and fb like its so predominant without being obtrusive.

Barry Schwartz

07/22/2011 10:32 pm

it's the social media bar with user navigation.

essay help

07/23/2011 05:53 am

Thats cool !)

Hiren Vaghela

07/23/2011 12:51 pm

Well this is nice step by google for in webmaster controls. Now we can set the parameters with our terms. Very useful info.

A1 Movie Guy

07/23/2011 01:25 pm

Its a great move but may get some people in trouble.

seo services

07/23/2011 06:58 pm

This is superb new for all SEO's and will be of great help in keep a track of things and changes in it. Google is making more things more user friendly. Thanks for posting such valuable information this is the first blog where i have got this info from. Keep posting such valuable articles.

James | Profit Tempest

07/24/2011 11:00 pm

Cool! always nice to learn new tricks 


11/04/2011 11:32 am

how to fix replytocom issues using url parameter handling..??

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