Google's Update From Last Week Reversing Itself?

May 12, 2014 • 9:17 am | comments (30) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google Update BrewingOn Friday I reported about a lot of chatter and signals of a possible update from Google coming down the pipe.

Well, as of this morning, it seems some are saying their rankings are back to where they were, for better or worse.

One person said in the comments:

My site is now back rankings. Maybe Google running test for new algorithms.

And another:

All the rankings have resumed :) Two hours ago the shuffle brought an improvement

Folks at the ongoing WebmasterWorld thread said similar things:

my website is back again on the first page, did some kind of update happened ?

The tracking tools are kind of all reporting normal patterns, although many won't show this chatter until tomorrow anyway.

Patrick Altoft documented a lot of ranking losses for big brands, but I assume by now, most of those returned. Note, SearchMetrics does the analytics weekly, so it could have happened over the 24-48 hours of this Google change, which now reverted itself?

Forum discussion at Twitter & WebmasterWorld.

Update: Google told us nothing is going on and there was no update.

Previous story: Bing: Unnatural Links = Advanced Knowledge Of Links



05/12/2014 01:34 pm

Some update is surely rolling. I can constantly see fluctuations in traffic this week. Strange for websites that are bringing stable traffic for around an year.

Yo Mamma

05/12/2014 01:46 pm

Only an apology from Google will be a reversal of its evil path. But those guys remind me of the NFL character where apologies are beyond their understanding.

Rick Jones

05/12/2014 01:53 pm

Today's home page says "Here’s to the dreamers, doers, shakers, and makers. Happy Small Business Week." Wait, the small businesses Google's single handedly destroyed? "Yeah, your site can no longer be found in our search engine. Hope you have a great week!"

Bob Weottababyitzaboy

05/12/2014 02:07 pm

My site has not seen any fluctuation for months, nothing during last week, but has now suffered a 40% drop since Saturday. 65k visitors a day, to 40k. Whatever they're doing, I hope it doesn't stick. Got to love a business where you can drop 40% without being able to find out a single reason why.


05/12/2014 02:28 pm

my main site lost huge traffic since may 7th.. still no recovery :(

Kyle Risley

05/12/2014 05:02 pm

I'm seeing strange results, either featuring domain crowding or irrelevant results. They're definitely testing something and I think it's having unforeseen consequences.


05/12/2014 06:04 pm

So far for the month to date (comparing year over year) 10% of my keywords are down 1 place in rankings, but revenue and traffic is up 25%. I frequently see this 10% down behavior and after 3-4 days it comes back up. The important part to me is that revenue is 25% up... after all rankings don't pay bills... profits do. For the year every month has been 25-40% up so this still falls in the category of "no noteworthy changes" in my SEO data.

PM Fiorini

05/12/2014 07:17 pm

Plueeze. Google didn't destroy small businesses. They just make them spend more in AdWords now. So what's the problem???


05/12/2014 07:47 pm

All this time wasted on rankings when you could be out generating good content to attract links. Cuttsy says not to focus on rankings, do stop doing it!


05/12/2014 08:31 pm

How do you know if your content is effective if you aren't measuring traffic and rankings for it? I'm all for good content, as long as it ranks well.


05/12/2014 08:44 pm

I measure traffic, impressions in WMT, conversions, and phone calls. I spot check rankings to make sure that nothing drastic has happened before the WMT data is published. Also, I'm more interested in creating long pieces of cornerstone content that utilize many, many different keyword targets. See Moz 'How to Rank" PDF. I've also already proven (through PPC) that most of our industry's head terms are all mostly vanity terms. I'd much rather get long tail traffic over fighting over head terms that provide no value.

Col. Kickass

05/12/2014 08:51 pm

My competitor has a powerhouse website with a domain authority of 68. He has COMPLETELY vanished from the SERPS, even for his own company name. It must have cost him hundreds of thousands of dollars. He is now back to usual ranking. It's a shame, really.


05/12/2014 09:03 pm

I'm not big on Moz advice... its good beginner info but too basic for my needs.


05/12/2014 10:08 pm

Just keep checking rankings.

Peter Watson

05/12/2014 10:40 pm

I fear for the sites that dropped and then re-appeared. If this is a sign of a future update, then you might be in some trouble.........


05/13/2014 12:59 am

and why's that? if they are back now it's a good sign :)

Peter Watson

05/13/2014 01:02 am

Its never a good sign if a site disappears from the serps. What if the next time Google doesn't revert back. And why did their sites drop in the first place while other sites did not.

Durant Imboden

05/13/2014 01:03 am

Better yet, check traffic and revenue, which are easier to track accurately than rankings are.


05/13/2014 01:04 am

In prior updates, especially with Penguin, many sites saw a huge boost in their rankings for a few days followed by the nose-dive. It's almost as if Google tweaks the algorithm temporarily to "bring out" the sites they will then rank lower.


05/13/2014 01:07 am

So many "SEO Experts" are still touting keyword research. It's just amazing. Long-tail isn't the future... it's the NOW. The more well written content on a site, the more long-tail search phrases they will rank for, which is the majority of most peoples traffic anyway. Just don't tell that to Wordtracker. They might get a little upset.


05/13/2014 01:09 am

Anyone seeing drastic changes from UK search? I normally don't focus much on UK, but I have one website that went from about 200 daily UK visitors to over 2,000 and now it's balanced a bit around 1,000. I've never seen such drastic shifts and especially not from the UK.


05/13/2014 01:13 am

So you think we should go back to ranking sites based on whoever can purchase the most inbound links? Google doesn't exist to support our small businesses. We may utilize Google, but there are far more traffic sources than just search. If a small business was destroyed due to a Google algorithm change, they weren't diversified enough. A sustainable business should receive less than half of their traffic from search engines and even that is a high number. This industry will always change and there will always be winners and losers. The winners are the ones who adapt. The losers are the ones who place blame squarely on one traffic source that declined.


05/13/2014 06:47 am

nope, nothing noticed in UK search engine, but my site is low traffic and dropped some rankings too in the past. I found this article at

Sumit Dawas

05/13/2014 07:40 am

Not in my case i lost ranking of more then 10 keywords for my website on 2nd may and till now the rankings are still not in top 100 :(

Peter Mitchell

05/13/2014 08:14 am

A few of our rankings have recovered although, there's a dramatic drop off a few days. Still awaiting the return of most keywords, but hopefully it should iron itself out in the coming days.

Rohit Jain

05/13/2014 09:05 am

One of my sites has returned back with big increase in traffic. There was a drop in traffic around 20 days back and now its back to normal.

Barry Schwartz

05/13/2014 12:11 pm

Google denied any update


05/13/2014 12:48 pm

I am seeing a drop on some sites and gains on others. YCN (Yahoo COntributor Network) is where many people have seen big gains, and mine dropped back over the weekend (always my lowest 2 days of the week), so tomorrow (when I see Monday's traffic) will show whether it's reversing or not.

Ben Guest

05/13/2014 12:57 pm

It would seem Universal is even getting more localized as I'm seeing dynamic content pages with only "city, state" being the dynamic and it's affecting the SERPs. Anyone else on this?


05/14/2014 12:00 am

My site also got a massive drop in SRP, this is the site

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