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Google announced they have opened up the Google Trusted Stores program to all U.S. merchants.
Google said they have been testing this with 50 online merchants and more than 10 million orders. So far, they said it has been "working even better than we hoped."
Merchants in this program can unlock the merchant badge if that merchant can "deliver a great overall experience." Those who get the badge will have it displayed in their AdWords ads like this:
Merchants in the US can apply here.
Merchants, webmasters and SEOs are both happy and upset with this. Some would never use it, while others can't wait to try it.
Forum discussion at WebmasterWorld.
Comments:
Etienne Dupuis
06/12/2012 02:18 pm
We surrender. Let's merge Canada and US so we can have all the great tools from Google as well. We want the Google Phone Number as well.
digideth
06/12/2012 05:15 pm
You left out one of the biggest complaints... you have to share your shipping info with them which can be a real pain in the you know what.....