Google's Matt Cutts: Strong vs. Bold Are Treated The Same For Ranking

Oct 22, 2013 • 8:47 am | comments (12) by twitter Google+ | Filed Under Google Search Engine Optimization

Google: Strong vs. BoldGoogle's Matt Cutts posted a video explaining that the bold and strong HTML tags are treated the same for ranking and SEO purposes.

He is surprised people still use bold over strong but from an SEO and ranking perspective, it is the same.

Here is the video:

So don't obsess about this...

Forum discussion at Twitter.

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10/22/2013 02:15 pm

yes, but for ranking purposes it treat it by different algorithm. try yourself.


10/22/2013 04:57 pm

im sure if you bold a word it no longer has any positive SEO G effect! Considering google ignores and changes your title tag any onsite tag tweaks to get more out of SEO are long gone!


10/22/2013 05:05 pm

Maybe it's because you're over optimizing and can't tell. Bold is not used in print as much as people use it in web content, it's annoying to read and not natural. If you want something to stand out use css.


10/22/2013 05:35 pm

Groundbreaking story Barry, that is what's really keeping up webmasters at night. You and Scam Cutts really know how to answer our prayers


10/22/2013 05:51 pm

unnatural :) google only who is unnatural search engine!

Jitendra Vaswani

10/23/2013 04:48 am

Good news for all webmasters


10/23/2013 10:47 am

This information is really helpful for those SEOer. From the perspective of a SEOer I really wish Google would have the new enhancements to our development in the future


10/23/2013 12:02 pm

I think this is basic information but SEO's need to know deeply information . Its great.


10/23/2013 12:51 pm

Is he going to Morocco?


10/24/2013 03:42 am

Well answered!


10/24/2013 06:05 pm

Luckily for me, strong is set up as the default for when I highlight and select cmd+b (or ctrl+b, depending on whether or not I'm using my Mac or Windows). This is good to know though, as it was something that I was just thinking about the other day!

Srinivasan T

12/24/2013 09:14 am

Make sure that the blog title's are tagged with H1. As it clearly tells the search engine what is about, We could see the reason, There are so many factors considered by search engine in order to get top position on result including social signals, backlinks, etc.. And on page optimization still holds the major role in your page ranking.

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