Google + Sparks SEO

Jul 5, 2011 • 8:32 am | comments (15) by twitter Google+ | Filed Under Google Search Engine Optimization

Google + SparksGoogle + has this section called Sparks. Sparks sorts stories and articles by topic together in one area for you to talk about with your Google + circles that are interested in those topics.

Honestly, for me, it is one of the least used features on Google +. Why? Well, I find the content within the "Sparks" I created to be limited. I am interested in stories on search, Google, SEO and so on. But the content, for the most part, is limited.

It makes me wonder how Google puts together this data. Yes, how SEOs can target Sparks and get their content within the Sparks.

I asked the question in a Google + Post and DeWitt Clinton from Google replied saying:

New algorithms over a new corpus. Still very much in flux and being further expanded and tuned. I'm sure we'll give a tech talk eventually about the technology behind Sparks, but this is very early days still. Watch this space.

Clearly Google + and how Sparks work within Google + is very new.

Some suspect the topics match Google News searches very closely. But comparing Google News results to Sparks was not a perfect match, by far. But maybe the trick is to be included in Google News and then you have a shot of being found in Sparks?

So far, Google + Spark SEO is not existant but give SEOs a few more weeks.

Forum discussion at Google Webmaster Help and Google + Post.

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07/05/2011 12:38 pm

I always love the word "flux", so basically it keeps changing, has no direction and can't say anything about it... 

Koozai Mike

07/05/2011 12:45 pm

It'll happen. We've been waiting years for a way to influence what people see within their social profiles (and refuse to create hundreds of fake profiles) so a nice organic SEO way of doing this would be fantastic.

Search Engine Optimization

07/07/2011 01:12 pm

Most clients nowadays, I think always opt to reach high rankings in Google. When I was starting with search engine optimization it fussed me why clients want to appear in the first page of Google and had Yahoo and MSN (now Bing) second choice.  My answer is simple, Google has outnumbered the users that are searching in the latter search engines.


07/07/2011 02:55 pm

Sparks will blow up once everyone is using Google Plus. I wish I could check this out, but unfortunately I still haven't got the Google Plus invite :(

Curtis Hewett

07/07/2011 03:51 pm

Boston SEO agencies are constantly on the verge of new industry trends. The launch of social networking sites such as Google+ impact SEO targeting strategies and methods. The Spark feature on Google+ that recommends relevant and interesting web content to users is a new curveball in SEO strategies. However, SEO agencies are equipped to navigate these new developments. 

IvyEyesEditing Inc.

07/08/2011 06:36 am

Thanks for the post. Hope there will be a bit more transparency around Google+ SEO in the coming months....but loving the tool so far!


07/14/2011 08:30 pm

I just got the Google+ invite last Friday and I only briefly checked out the feature.  So far I'm not really addicted but I can see the appeal and I agree that once everybody is on Google+ it will really take off.

Search Engine Israel

07/19/2011 09:46 pm

I think Google Plus is part of Google's larger strategy for information dominance as I discussed here:  Sparks helps Google see user trends in terms of user interests.


07/20/2011 01:09 pm

You also don't cross a street because you 'can' get hit by a car right?


07/20/2011 01:09 pm

The real problems is Finding Interesting sparks, it is a challenge


07/22/2011 08:13 am

This is simple-yet-effective paradigm makes the cut and paste mechanism of Facebook and Twitter seem positively outmoded.Once the content is passing through the users Sparks feed, it can be shared with any of the contacts in their circles, with just a couple of clicks.

Benjamin Kerensa

07/30/2011 09:17 pm

Sparks are an interesting feature and hopefully more will be learned about it soon.

Vijay Sharma

08/11/2011 02:32 pm

Did anyone had success with it. I am also looking for the way to add your blog posts to sparks. I wish there was something like Twitter where you can use #hashtags and the spark will include it. 

ICTExpress ICTExpress

08/15/2011 03:46 pm

good ideal for SEO Google Plus SEO

SEO New York

02/22/2012 04:16 am

In the future we can see if Google + can compete with facebook and twitter. 

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