Google: Don't Wait For Your Penalty To Expire

Jul 23, 2012 • 8:44 am | comments (8) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Penalty ExpireGoogle's John Mueller strongly recommended that those who are hit with a manual penalty should not wait for the penalty to expire. Instead, they should work to resolve why they've been penalized in the first place and then submit a reconsideration request.

This advice comes from the Google Webmaster Help thread that had the same topic of directories charging link removal fees.

As many of you know, manual penalties expire over a certain period of time. So do nothing and wait might seem like an option but is it?

(1) It might take six or more months for the penalty to expire. So waiting six months is often not an option for most online businesses.

(2) After the penalty expires, it doesn't mean you won't be penalized again. This site sells links and that is a manual penalty. The penalty expires every now and then and shortly after the site is penalized again. Don't do what I do.

Here is what John from Google had to say:

If your site receives a notification of web-spam or manual action in Webmaster Tools, then that will be due to a web-spam review and manual action that has been taken. While manual actions will expire at some point, I would strongly not recommend sweeping them under the carpet and hoping that they go away on their own -- at least if you're interested in having your site be optimally represented in our search results. Even when a manual action expires (which might take quite some time), if the reason for the original manual action is still relevant, it's always possible that the manual action is returned later on. In my opinion, if you're aware of issues that are negatively affecting your site's performance in search, and if its performance there is important to you, then resolving those issues is often a good use of time.

Forum discussion at Google Webmaster Help.

Previous story: Some SEOs Threaten Google's Web Spam Team


Praveen Sharma

07/23/2012 12:57 pm

Well said, work for the causes of penalties rather than waiting for some miracle to happen to you. An online business which depends on search engines for generating revenue should even not think about this option.

Nitesh Ahir

07/23/2012 01:00 pm

so thing is that, first pay for ranking & next time paying for removal of the linking.... cool :) shortcuts makes so dangerous, Google says don't cheat me. but i would like to ask you one more question i can still looking results which are paid & getting good results. i have to check it out again those website, weather it's on rank or not??? Thanks,

Uri Lederman

07/23/2012 01:39 pm

Interesting, has anyone asked how you would KNOW if you are penalized manually?

Kevin Gerding

07/23/2012 04:59 pm

So in other words Google wants people to pay others $500 or whatever their asking price is to take down links? lol If we all had budgets like Google, this would not be a problem. But many of us run small businesses which operate on thin margins. We simply can't take over organic search with paid ads like Google has done to make some extra money. We actually have to work for it. And out of the work day, there is only so much time to go around. If you ask me this whole unnatural link garbage revolves around Google tossing a bone to the SEO companies out there. Now they can offer a new service to bill clients for. Assuming negative SEO takes off, this will provide a steady supply of work for SEO companies. While Google is the top search engine, Bing/Yahoo does send qualified traffic. On a percentage, we see more conversion from Bing than Google. People should think twice before they offer up all of their traffic, by trying to remove their backlinks, as a sacrifice in *hopes* to please Google.

Nitesh Ahir

07/23/2012 08:31 pm

for the we have to experiment on that... not a single cup of coffee is free... what you think on that?????? my site was effected by the panda update & we do kind of link building work & get the result on the top of 3. Nitesh Ahir

Bhanu Seo

07/24/2012 10:27 am

You can check out it by seeing the traffic drop and even your rankings goes down. you wont be listed in top 10, even if it is your brand name. I was the one who got efftected but able to clear manual spam action and i am back in rankings


07/24/2012 10:40 am

yes thats correct to wait for miracles just do your work to remove it


07/24/2012 11:27 am

there is another dangerous aspect of links removal - what prevents me now to pay one of these services for removal of completely legit links for SEO Roundtable? What if I request removal of as much links as one can remove for SER? Do these sites check if I am the owner of the domain? How do they know? This is becoming ridiculous, everything from negative SEO to this new scam that can be done...

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