There are official reports from Google that the next Panda update has rolled out internationally to most languages except for Chinese, Japanese and Korean. Despite recent reports, this appears to be the real deal. A WebmasterWorld thread was one of the first to catch it and has ongoing discussion about the impact of this recent update.
According to Google:
Today we’re continuing that effort by rolling out our algorithmic search improvements in different languages... this change impacts typically 6-9% of queries to a degree that a user might notice. This is distinctly lower than the initial launch of Panda, which affected almost 12% of English queries to a noticeable amount.
Some webmasters from WebmasterWorld are reporting a loss of traffic specifically in international areas that once were not affected by Panda.
Past Google Panda Updates:
- Panda 2.3 on around July 22nd.
- Panda 2.2 on June 18th or so.
- Panda 2.1 on May 9th or so.
- Panda 2.0 on April 11th or so.
- Panda 1.0 on February 24th
Continued discussion at WebmasterWorld
Update from Barry: Here is a video from Matt of Google on this update:
Honestly, I bet the Panda 2.4 we reported a few days before this were live tests. Anyway, it is officially live.

Comments:
Michael Martinez
08/12/2011 05:02 pm
This should really be called "Panda 3.0" should it not?
seo philadelphia
08/12/2011 05:18 pm
which categories of queries does this mainly effect?
Ben Pfeiffer
08/12/2011 05:39 pm
Yeah maybe so. This is more of an international update however, and doesn't affect English queries as predominately as prior updates. I think it will probably change it to 3.0 next major English/US update.
Michael Martinez
08/12/2011 06:47 pm
So maybe we should call it "iPanda 1.0"? :)
Ben Pfeiffer
08/12/2011 06:48 pm
LOL :)
Masako Gun
08/12/2011 07:25 pm
Just a little more and Google Panda will be spread worldwide to make sure that search quality will be turned up a notch. Though I wonder if the search algorithm for each part of the world is unique.
Mike Gamson
08/12/2011 07:56 pm
It did affect English queries....
Andem
08/13/2011 01:25 am
Being on vacation the last 2 weeks, having nothing to do with SEO or SEO-related queries and attempting to find a "whats going on" in this region has yielded complete rubbish in both languages.. those being the native language of this country and English (I'm 100% fluent in both, English being first language). A query like "Live soccer/football/game Country vs. Country 2011" in either language shouldn't be a hard query to fulfill, but many variants of those keywords got us nowhere. Bing, on the other hand, gave me exactly what we were looking for on the first try and I'm certainly not a big fan of Bing on Android. Another set of results I found absurd were the ones looking for a nightclub in a European city of over 100,000. Google was unable to give us any idea of where to go on a Friday night after 9pm with a dancefloor. 1 3/4 years ago at the exact same location, my Milestone (running Android) was able to tell us exactly where to go but now I just got regurgitated search result pages from 0.5 - 5 years ago, which were actually similar or identical domain names as mentioned above. Keeping in mind that SERoundTable is very late in reporting this update and with regards to the query I mentioned above, there has been little improvement for users as far as I can see. In hindsight, there is a WMW member with a very good site on Europe that I probably should have checked out... though it is probably also way down these days in the SERPs. This site probably would have been very helpful. Though Google Search now seems to favour hugebrandname.com/spam or simply spamsearchresults.com that resells flights/hotels/tours, etc. *sigh*
Barry Schwartz
08/14/2011 07:01 pm
What do they call pandas in Spain?
Roie S
08/14/2011 07:20 pm
Well, my traffic is almost doubled so i gotta like this update
MicroSourcing
08/15/2011 02:45 am
It looks like websites in Korean, Japanese and Chinese are more or less safeguarded from Panda's changes. It's always the English websites that get hit first.
Josh D.
08/15/2011 03:11 pm
Do you have any official post saying it did affect English queries? From what I read on the official release, it implied it had nothing to do with English queries.
Shaun
08/15/2011 08:04 pm
wondering the same thing. Our longtail traffic from Google organic in the US has really improved since last Thursday. I was thinking this might be the cause but if the update didn't affect English queries then I guess not.
john lewis uk
08/16/2011 11:23 am
Well Google Panda should not update quite frequently. I mean after updation there must be some time space because as am not coming out from the outcomes of first update and just realized that Algorithm changed again and gain. So this thing should not be happen.
Rajk
08/16/2011 01:39 pm
I am seeing the must impact in .de and .es after English this is the most targeted language google may focus and can see too many tweets are trending in related language. I have .es version of site and can see hit by panda there is no much different in english but sub domain in same site is getting too low in ranking and search. Hy Barry, One question . can you find it out thorough google please. Last year my site had 300K pages indexed in google after panda released my site indexing in webmaster tool is decreasing and decreasing day by day. Why ? and how to get it out from this? thankx in advance. regards Keshab
TranslateMedia
08/17/2011 11:40 am
The Panda 2.4 update will certainly affect many people. It is unfortunate that many will also see traffic decrease. However, our best suggestion is to follow SEO and localization best practice. This includes creating original content (avoid duplication!), create positive back links, and perhaps use a multilingual PPC campaign to boost traffic. It is also advisable to localize each keyword separately, as different regions will use different search terms. Use local SEO experts to identify the most popular search terms, and then translate each webpage using these localized keywords. For more information, visit http://www.translatemedia.com/multilingual-SEO.html.
Andrew Broadbent
08/31/2011 08:15 pm
when is the Panda2.4 version coming out in the US?
Multilingual Seo
12/07/2011 10:10 am
Real i happy to learn about Google Panda 2.4 that effect on all seo technique like love content most importance for every part of web sites. In this time Google Ignore all spammer from search engine market and prefer original business man in this area.