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As you may know, there are tons of new TLDs that hit the market, such as .cash, .foo, .best and so on.
But how does Google treat all these new TLDs that hit the market?
Google's John Mueller said in a Google Webmaster Help thread that they are treated currently as gTLDs, Generic Top-Level Domains. So the same as the would treat a .com, .net, .org and so on.
John wrote:
In addition to those, we currently treat the new TLDs as gTLDs, even if they sound like they may be region-specific (eg .berlin). If, over time, our analysis shows that they're clearly limited to only websites from those regions, that might be worth reconsidering. In the meantime, you should be able to set geotargeting manually for these TLDs.
Forum discussion at Google Webmaster Help.
Comments:
Sean Green
05/06/2014 04:15 pm
I disagree. When my first .guru was indexed I had a nearly blank page with the word dog food on it and it ranked for Dog Food Guru. (I had a dogfood.guru). You couldn't find guru in the source code at all either. Also when you search Dog Food Guru the "guru" TLD is bolded whereas if you search any keyword + com. No COM is bolded. Not for sure what this is saying but they do treat them a little different.
TmWe
05/06/2014 06:06 pm
dog food guru ?
wertwert
05/06/2014 08:56 pm
I think the "com not bolded" is a presentation quirk... If you search for "hair net" or similar the .net results are bolded. The result I found was "atomic-hair . net" which isn't about hair nets either... just a clever domain for a salon.
wertwert
05/06/2014 08:58 pm
If you have a special needs dog with you will likely seek one out. I have to buy my dog's food from a specialty store. It's expensive too.
TmWe
05/07/2014 05:33 am
yeah, I would go to a specialty store, ask a vet or online forum with specialised knowledge. dogfood.guru with reviews and vouchers looks like panda bait, but what do I know - good luck if you can make it work.