Google Stops Showing Link To Additional Local Results

May 7, 2013 • 8:30 am | comments (4) by twitter Google+ | Filed Under Google Maps

Google Maps ReviewsNow if you search for a local intent query in Google, Google will still likely show results from Google Places/Maps but it will no longer give you the ability to quickly click and see additional results.

In the past, since Google began showing local results in Google's web search results with Google Universal Search, Google showed a link to see "More results near..."

For example, here is a screen shot I have from 2011, heck I even have a video of the option from 2007 when Universal Search launched.

Here is a screen shot of the old way:

Google Local More Results Near...

Notice the link to the "more results near..." Now in the new interface, Google has removed the link:

Google Local More Results Near Gone

The question is why?

A Google Business Help thread has Google's Jade Wang saying:

We've seen some questions about the small update to local search user interface on Google (removal of "More results near..." link) --

Thanks for your feedback about the small update to the local search user interface on Google. This is one of several updates we're working on to improve the local search experience, with the goal of more seamless exploration of places and more integration of local data. Stay tuned for more updates soon.

Jade seems to imply something else will be replacing it but I am not too sure.

I don't see how this makes the search results better, do you?

Forum discussion at Google Business Help.

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Praveen Sharma

05/07/2013 12:43 pm

Really, I am not sure how it will help search results quality. Less results doesn't mean best results.

Linda Buquet

05/07/2013 02:56 pm

"Places search" is also missing from the top "more" link. So now you can't paginate back in local to see more results That means only businesses that rank on page one can be found. Even if Google is only showing a 3 pack for that query, there is no way to get to the other listings. So if you don't find what you want on page one, you need to jump to map search which is a slightly different algo. So I think many consumers will just leave Google if they can't find what they want on page one and go to Yelp or Bing. Not a fan of this change at all.


05/07/2013 03:05 pm

Less space = limited space = higher cost of Adwords Express aimed at Local.


05/08/2013 02:20 pm

I'm still waiting for Google Places/Google+ Local to come out of the wild west and show some semblance of consistency and useful results for the communities they show up for. I have my doubts this will ever happen.

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