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Moz on Google+ noticed a new search result format showing up in the search results for videos.
When you do a search that triggers videos, I think only from YouTube, Google may show a wide video embed from YouTube directly in the search results. You can play the video directly in the search results without clicking through to the site to view it. It is a good thing Google owns YouTube. ;-)
Here is a picture for a search on [neil young cinnamon girl].
I should note, that Google had this also but only triggered it through the music knowledge graph carousel. Now Google is more likely to show video results directly in the search results, even without that knowledge graph.
Forum discussion at Google+.
Comments:
Josh Zehtabchi
02/05/2014 02:13 pm
Sure, start with this and then follow Facebook to use video adverts to auto play in SERPs. Love where this is all going. Brilliant.
Nate White
02/05/2014 02:19 pm
Is it playing in search for you? I'm seeing the extra large picture with the play button but when I click I'm still taken to YouTube. Makes sense that they wouldn't want to lose revenue from YouTube's display ads.
Alexander Hemedinger
02/05/2014 04:33 pm
I like this, not a bad way to mix the videos into the search. :)
Marc Zwygart
02/05/2014 04:58 pm
Any guesses to how this video is showing up? Schema data? If so, is it schema data from a site where the video is embedded since we can't really add that data to a YouTube video description? If the schema data is on a site where the video is embedded, is the url used in that schema data the one where the video embed is seen or is the url the youtube video url?
barbua
02/05/2014 07:02 pm
it all we need, thanks matt cutts, our search experience is overloaded with lot of flash & javascript and lot of useless spam videos from youtube. Please not forget to put into top 10 all newspapers to we know who puking today on this keyword (or topic how you like to name it). :)