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Google's Knowledge Graph got a bit smarter and now gives you a break down of medications. So when the doctor prescribes you sleeping pills for your 12 hour flight, you can see what is really in those pills (that is if doctors prescribe stuff like that).
The details that show up include side effects, related medications, links to in-depth resources and more. Here is a picture from the Google Search blog as this feature is not live for me yet:
Google says the data comes from U.S. FDA, the National Library of Medicine, and the Department of Veterans Affairs and other sources.
Of course, this has SEOs and webmaster skeptical if Google will get into the online drug business or more.
Forum discussion at WebmasterWorld and Google+.
Comments:
ethalon
12/03/2012 02:26 pm
I am aware that Google isn't assuming the role of the prescribing professional/pharmacist and doesn't market itself as such, but getting into the medication advice game seems like a risky step in our litigious-happy times. I would assume that they have a whole big herd of lawyers advicing them on this one, but then again my coffee warns me many times over that it is, in fact, hot. Side note: what is the correct term for a group of lawyers? Pack? Herd? Gaggle?
MP
12/03/2012 03:23 pm
Correct term for a group of lawyers is: a$$holes(just add an S to the end to make it plural)
bobbob12345
12/04/2012 04:06 am
looks like google continues scrapping wikipedia & public sites to create auto generated sites with adsense. I not think what fda/nlm/wikipedia have idea about it when allowed public content use. Google totally black hat now.