Is Google Dated Or Are SEOs Dated

Dec 2, 2011 • 8:39 am | comments (8) by twitter Google+ | Filed Under Google Search Engine
 

Google Old ManThere is a fun thread at WebmasterWorld where one SEO claims that the Google algorithm is dated, despite being updated often, providing poor results because Google prefers older sites.

The argument:

Old Sites = more links because webmasters are lazy to take them down

New Sites = webmasters who refuse to add links due to time and effort - too many requests

Webmasters are just plain tired of adding links where in the past they were more likely to be willing to add. I'm not saying that links don't work...they do. I'm just saying that the older sites have too much advantage because back in the day it was easier to get a link...they live off the past links.

Truth is, Google is not dated. There are many SEOs out there that are dated in their knowledge.

As WebmasterWorld moderator, martinibuster, said:

The only thing dated is webmaster conception of the algo. It has been changing a lot, including recognizing that citations come in social sharing scenarios, that citations hidden in JS and other technologies are being digged out and many other changes created just to the citation part of the algo. Then there's the part about content, what parts of content are more valuable. The list goes on and on.

I can't put it any better.

SEO conception of Google's reach and ability when it comes to their algorithms is dated. Google's algorithm continuously is changing, more often for the better. You can argue with that of course.

Forum discussion at WebmasterWorld.

Image credit from ShutterStock of old man sitting.

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Comments:

Tauseef Muhammad

12/02/2011 02:46 pm

I have seen old site more link low ranking, old site less link high ranking, new site no link good rank, new site some link bad rank. I am sure, Google has awareness about the webmaster used to get organic links and now most of the webmasters are getting paid links. After Several Test, One thing for sure in organic SEO is Domain Authority (How old and secure the domain). Good quality links, user friendly to the point content, useful keywords and flow of returning visitors always help the site keep good organic ranking. Good article. Keep it posting.  

Dave Keys

12/02/2011 07:40 pm

Yep the algo has changed. Here is a sample of page comparisons (actual websites cropped out) and the signals correlated with Google ranking of websites according to SEOMoz. Their data has proved itself very reliable. In the chart below, the website represented in the leftmost column was placed #1 in Google search for the keyword I was researching- despite its lower scores in traditional SEO factors. The Social score moved it ahead of competitors. The last two columns are benchmark sites that I used to provide known sites to contrast with the three unknown ones on the left that were on Google page one positions.

Dave Keys

12/02/2011 07:43 pm

The algo has definitely changed. Here is a sample of page comparisons (actual websites cropped out) and the signals correlated with Google ranking of websites according to SEOMoz. Their data has proved itself very reliable. In the chart below, the website represented in the leftmost column was placed #1 in Google search for the keyword I was researching- despite its lower scores in traditional SEO factors. The Social score moved it ahead of competitors. The last two columns are benchmark sites that I used to provide known sites to contrast with the three unknown ones on the left that were on Google page one positions.

Info

12/02/2011 11:54 pm

Ok silly question...why does Google consider site age at all?

eclare

12/03/2011 12:08 am

The only thing 'dated' about this argument is the idea that the number of links defines rankings, when in truth, there are many factors which determine how a site is ranked in the SERPs. Google 'make(s) roughly 500 improvements in a given year' and it is up to webmasters and SEO's alike to keep up with these changes in order to optimize websites for both the search engines and web users. If interested, this article was posted by Google a few days ago and highlights some of the most recent algorithm tweaks. http://insidesearch.blogspot.com/2011/12/search-quality-highlights-new-monthly.html

joshua

12/03/2011 12:35 am

I beg to differ, links and semantic index still offer the majority of pagerank and total ranking quotient and can still beat out onpage specificity, local and blended (social) results - only after links does quality (panda) matter

Megan

12/03/2011 05:23 am

google still gives importance to domain authority, and the keyword itself

LeicestersEO

12/19/2011 01:04 pm

if you want to keep a reference to your brand in your url getting an old domainname is often out of the question and so you have to start from scratch.  I suppose it just means that you have to workl harder to get a good google ranking

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