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Google launched a new mobile ad unit for AdSense named "mobile anchor ads."
Mobile anchor ads let users swipe the ad away on mobile devices in order to see more of the screen and content, without the ad getting too much in the way. The new ad format lets publishers anchor the 320x50 banner ad unit to the bottom of your screen, so the ad sticks when a user scrolls. But to ensure that is not annoying to the user, the user can swipe the ad away. When the ad is swiped away it is faded away forever, that is until the user refreshes the page.
Google said, "we've started enabling this feature for a select group of publishers today, and will gradually roll it out to everyone over the coming months."
I tried this on a site that has implemented it and the swipe feels natural and it literally fades away within a second.
Forum discussion at WebmasterWorld & Google+.
Comments:
Spook SEO
11/29/2013 07:26 pm
If they can work with all types of publishers, then, the SEO industry will really be glad. Google should find a way to make everything more “mobile” for them. They may not have the best-selling smartphone products but they should at least try. It is still a good source of income for them anyway.
Amir Ariff
12/03/2013 06:09 am
Mind explaining why the industry will be glad?