Google AdSense Daily Earnings Declining? Here Is Why.

May 23, 2011 • 8:42 am | comments (8) by twitter Google+ | Filed Under Google AdSense

Google AdSense Reporting Pipeline ChangeThere have been many complaints in the Google AdSense Help forums from publishers complaining their daily earnings are fluctuating and less than they should be.

The answer to why people are seeing huge differences in the past week or so is because Google AdSense changed how they manage the reporting pipeline.

Google AdSense engineer, Guillaume, said, "since May 14, earnings for the current day reported in the interface may now fluctuate, due to a change in the reporting pipeline."

Google has a document explaining the issues, saying that now they show gross click counts before they may discount those clicks due to invalid clicks. The document explains it well:

You might see fluctuations in earnings reflected in your Performance reports due to the lag between gross click counts and invalid click detection. Total clicks are reflected quickly and then adjusted downward for any invalid clicks, which take longer to process.

After clicks occur, estimated earnings are increased based on these recorded clicks. However, processing for invalid clicks is completed after this initial estimate, and the corresponding earnings might then be revised downward in your reports.

This behavior is noticeable mostly for accounts with low traffic volume or a high proportion of invalid clicks.

Please be assured that after these initial fluctuations, earnings eventually stabilize, and earnings are computed in the same manner as they were prior to this change, which was effective beginning May 14, 2011. Note that finalized earnings, which are reported at the end of every month, might also reflect further adjustments.

Forum discussion at Google AdSense Help.

Previous story: Google Photo Scam Charging For Photos



05/23/2011 12:57 pm

Curious how these fluctuations always have a negative impact on the adsense users but no positive affect on adwords advertisers. 


05/24/2011 06:15 am

Very nicely explained.You have cleared my doubts. In will definitely wait for the next..


05/24/2011 06:18 am

If you are a Google AdWords users, you should be knowing about the refunding the money from Google for the invalid clicks. I used to get refunds automatically for the invalid clicks.


05/25/2011 11:54 am

So the daily earnings are practically useless since the amount will be reduced I guess.


05/26/2011 11:31 am

I have noticed that my wensite pages are getting only partly delivered because I get a message at the bottom of the screen saying "Transferring from pagead2.    While this is happening and it has been a couple of hours now, the websites are not showing hence no adsense ads displayed and in fact Google could be losing us business for blocking the websites. The only way to get the websites to show is by putting the adsense code at the bottom of the page and then the ads would not be so visible and the revenue would drop. Anyone experiencing this problem at the moment?

Brent Truitt

05/31/2011 08:12 pm

So why bother with the so-called "real-time" reports. FORGET IT ALL TOGETHER! Just show us the morning after. That will stop us publishers fretting over updates, and force us to stop wasting time on reports when we should be creating quality content. That would also save Google's Adsense servers from all the bandwidth us publishers are soaking up checking our income reports every hour or more.

Todd Hebert

06/06/2011 11:08 pm

I am also wondering if the Finalaised reporting for May is also off as of right now. My finalized earnings are only 50 % of my estimated. Could this change?

06/23/2014 03:41 pm

Hi How is a "invalid" click defined?

blog comments powered by Disqus