Widest Google AdSense Ad Unit: 970x90

Apr 29, 2013 • 8:17 am | comments (7) by twitter Google+ | Filed Under Google AdSense

Google AdSense logoGoogle announced the support for a new AdSense ad unit, the size is super wide at 970x90.

I cannot even show you a sample of this ad because this site wouldn't support it properly - it is so wide.

Here is a picture, you can click on it to see the true size.

Text Ad Version:

click for full size

Display Ad Version:

click for full size

Google said that if you use it, expect to see multiple text ads fill the spot or display ads being centered in the spot, until more advertisers design ad creatives that fit the 970x90 specs.

Google wrote on Google+:

Specifically, you may occasionally see a 160x600 ad in the 300x600 unit, or a 728x90 ad in a 970x90 unit, for units opted in to showing image ads. When this happens, the smaller ad will be served neatly in the center of the larger ad unit. In addition to improving publisher performance, this will enable advertisers to reach a broader audience with their existing ad creatives.

The trend has been that Google AdSense ads have been getting larger and larger.

Forum discussion at Google+.

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Maximus Saint

04/29/2013 12:50 pm

use it for two weeks now. it's a good thing.


04/29/2013 02:51 pm

The word on webmasterworld is that it's a waste of impressions. Plus, centering gives a lower CTR than aligning left, from my tests anyway.

Sherry Ann Morgan

04/29/2013 04:31 pm

Most devices are supporting wider screens, hence the new IAB standard ad size. We added the 'super leader' on our landing page at http://claja.com and CTR went through the roof, from 1.6% to 18+... due to invalid clicks. The 'arrow button' is too far from the 'text' in text-ads, some visitors assume it's a 'Next page' button. I'm sure many sites will have the same issue until we get the option to turn 'arrow buttons' off or until ad-blindness inevitably kicks in.


04/29/2013 04:55 pm

I'm still waiting the day for the "custom size" ads, I need a 500x200 ad that would work great in my site, the 468x60 is gay.

Jawad Latif

04/30/2013 09:36 am

well! you are right, custom size would be best solution.

Dan Grossman

05/01/2013 12:32 am

How does a 160x600 (narrow, tall) unit get put inside a 970x90 (wide, short) box?


05/11/2013 08:52 am

If there's a 550×90 or 550×120 unite its fantastic.

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