Facebook Search Ads Without Keyword Targeting

Aug 24, 2012 • 9:12 am | comments (3) by twitter Google+ | Filed Under Other Search Engines

Facebook launched their sponsored search ads this week, allowing advertisers to show ads based on user search queries on Facebook.com. We talked about the beta a few months ago and now it is visible to all.

Here is a screen shot:

Facebook Search Ads

Greg Finn has a nice write up on it at Marketing Land with comments from Facebook.

We have launched a feature that surfaces sponsored results along with the organic results when people are looking for things on Facebook. We try to show people apps and pages they’ll be most interested in.

The thing is, advertisers don't big on keywords, they bid on specific entities such as Pages, Places or Apps instead of purchasing the specific keyword phrases. Weird, maybe, but maybe this will work for Facebook?

Facebook isn't calling them search ads, but rather "Sponsored Results."

Forum discussion at WebmasterWorld.

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Brijesh Bhalodia

08/24/2012 01:40 pm

This is too weird. I am already angry with Facebook because they display ads for underwear store any time I log in. Weirdest thing is ladies underwear. It might be because my age is 23, but this is really weird as I also want to buy other things as well.

Josef Holm

08/25/2012 10:07 pm

I think that's a great new feature for advertisers, not so much for users. We'll see more of that as FB desperately needs to increase revenue and stock price.

Sunayna Gupta

08/27/2012 06:25 am

This step by facebook can have two-way results. Companies would have more freedom to post in sponsored ads whereas users may get ads which would of no use to them.

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