Search Engine Strategies 2007 Munich Archives

This is live coverage of SES Munich 2007 by Gilad of SearchMarketing.co.il contributed to the Search Engine Roundtable conferences coverage series.

Site Architecture is very close to Search Usability.

Search Usability - The ease with which site users are able to find their desired data in a website.

Web site usability:
- Measures the ability of users to complete a desired task, It is not a set of focus-group opinions.
- Web site usability is a BALANCE between business goals and user expectations
- Successful site architecture addresses all search behaviors, not only querying behavior

Continue reading "SES Munich 2007 - Successful Site Architecture"

This is live coverage of SES Munich 2007 by Gilad of SearchMarketing.co.il contributed to the Search Engine Roundtable conferences coverage series.

This session is parallel to the spam session held in the German language, not too many people in the room (about 25) Bill presents his work at Global Strategies, IBM and others.

Enterprise Search optimization Reality
- Many brands and products
- Multiple languages
- Numerous SEM programs
- Wide range of roles need to be included

Maximizing search (shows the Google triangle http://www.enquiro.com/eyetrackingreport.asp) - showing why is it important...

Continue reading "SES Munich 2007 - Search Marketing for Large Companies"

This is live coverage of SES Munich 2007 by Gilad of SearchMarketing.co.il contributed to the Search Engine Roundtable conferences coverage series.

Tim presents Shari Thurow, webmaster / Marketing director from GrantasticDesigns.com , actually reads most of her bio from here - http://www.searchenginestrategies.com/sew/munich07/sthurow.html

Define a search engine friendly web design – search engine design is NOT:
- A user friendly web design that can be easily accessed by end users, users are primary.
- Human based search engines and crawler based SE are secondary.

5 basic rules of web design:
- Easy to read
- Easy to navigate – where am I? give the user a sense of place.
- Easy to find
- Consistent layout and design.
- Quick to download
All in all: EASY TO USE

Continue reading "SES Munich 2007 - Designing Search Engine Friendly Web"

This is live coverage of SES Munich 2007 by Gilad of SearchMarketing.co.il contributed to the Search Engine Roundtable conferences coverage series.

The first English Session is moderated by Tim Cole and presented by Rand Fishkin from seomoz, We are late because of a big registration queue while The two struggle technical issues with the wifi connection (side note :~35$ a day isn't fun!)...

The room got place for about 120 attendees, we're starting with about 50 and people about 30 more get in at the first 10 minutes.

Tim Presents Rand and tells all about the famous proposition...
Rands starts with a warm Welcome, will cove 3 topics: Blogs, Social web 2.0 sites and LinkBait.

Continue reading "SES Munich 2007 - Blogging, Social Media Marketing & Linkbait"