November 1, 2004 Archives

Cre8asite Forums Halloween Logo

I had to acknowledge Cre8asite's tribute to Halloween. They put up this temporary Cre8asite Logo, all dressed up in it's Halloween costume.

cre8asite_hlogo.gif

Just an FYI - I am flying back to New York over night. I should be back on track with this site Tuesday.

posted rustybrick in SEO Forum News at November 1, 2004 3:00 AM Comments (0)

AdWords Reports Pending

Reports at WebmasterWorld account for the end of the month ROI reports not functioning properly. One member reports "Sure would like to run my keyword ROI for end of month, but any report I try to run just hovers in "pending" status. Been a couple of hours now..." An other says, "I have some comments but they're pending, pending, pending."

The issue on my side seems to be resolved now.

posted rustybrick in Google AdWords at November 1, 2004 2:56 AM Comments (0)

The Site Map Link

A thread at Cre8asite named Where to put the site map link?, discusses the location of the link in terms of page placement and number of pages.

Some suggest in the thread to place the site map link at the top, header, portion of your pages. Some say, place it at the footer. I personally do it differently on different sites. What does it depend on? The layout of the site.

I am a believer of placing the site map link on every single page, not just the home page. In addition, I do not like breaking out site maps into sub site maps. I feel that site maps that have sub site maps are more category, to sub category to sub sub category pages. And thus should be treated as such.

posted rustybrick in Usability at November 1, 2004 2:54 AM Comments (0)

AdWords Classifications to be Revised

The Old: Strong, Moderate, At Risk and Disabled
The New: Active, Disabled and In Trial

Sometime in November Google is revamping the classification of keyword status... Strong, Moderate, At Risk and Disabled will be gone. Replacing them will be Active and Disabled, as well as "In Trial".

In Trail has been delivered to meet the problem of quick disabling of terms. Google will use its predictive modelling to know what words are not going to do well and give them more time to run. Instead of the 1,000 impressions and you're out... this new system may allow terms as much as 10 times more access to eyeballs.

There will be a limit to the number of In Trial terms an account can have at any given time.

The Disabling of a term with under .5% CTR will continue.

As reported at Search Engine Watch Forums.

posted rustybrick in Google AdWords at November 1, 2004 1:55 AM Comments (1)

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