August 11, 2004 Archives

Mike Grehan's Follow Up to SEMPO

Mike Grehan released an article today he named Who needs SEMPO? - Part deux!, in follow up with his last article. I wrote on the first article and named it SEMPO Scandal - Mike Grehan Gives a Thumbs Down. The thread at Search Engine Watch named Mike Grehan Stirs Up SEMPO Controversy is currently the thread leader in the top rated list. Since then several new threads have been created, to make it easier to follow. In addition, many other forums are covering this topic.

For a list of SEW threads on the SEMPO topic, please visit the Search Industry Growth & Trends forum.

posted rustybrick in Search Engine Marketing Organizations at August 11, 2004 3:24 PM Comments (0)

Advanced Link Popularity Tool

This is a self-promotional post, but I think it will be useful to most of the readers. Back on July 12th, I announced the Free Google Link Popularity Analysis Tool we made available at my corporate site. Then I decided, wouldn't it be useful if this data could be stored and then looked at later. In addition, wouldn't cool graphs with link data be cool to be charted? I thought so. So I built a new product to my SEO Count Web site. So now there is a Google Keyword Reporting Tool, which I use almost every day AND a Google Link Analysis & Popularity Tool which is wild.

Some of the cool features include:
- detailed link analysis (anchor texts, page ranks, ip look ups, and much more)
- link comparison graphs
- filtering options (by pagerank, anchor text, domains, and more)
- i can go on forever.

Anyway, if your interested, check out the paid version at http://www.seocount.com/link-tool.php. It uses the Google API and here is a cool example graph.

link-comparison-graph.jpg

posted rustybrick in Search Engine Tools at August 11, 2004 1:33 PM Comments (0)

AdWords ROI Up: Conversion Rates, CTR, Costs Improved

There is forum discussion at a thread named AdWords Starting to Rock!, where people are talking about the overall improvements in the traffic they are getting from the ads. Moderator, SkiBum says "There is less traffic and in some cases sales or leads are down but the associated cost is down farther so the campaigns are performing better."

jp_css said "I have noticed a drastic change in Adwords conversions. Also, my Adsense CTR has gone up a few points on all of my sites thus making me more money all around."

There is also discussion about changes in Google's broad matching technology.

posted rustybrick in Google AdWords at August 11, 2004 1:19 PM Comments (0)

Google Uses Yahoo Groups for Google-Friends Newsletter

A post over at WebmasterWorld reminded me why Google likes fresh pages. According the an active page at Google named Sign up for the Google Newsletter, so I signed up and it worked. Currently there are 54,216 members and the group was founded on Apr 29, 1998. There hasn't been a message posted there for ages. So sign up now! :)

yg.gif

posted rustybrick in Google News & Press at August 11, 2004 8:46 AM Comments (0)

Brin & Page to Star in Playboy

Sergey Brin and Larry Page will be interviewed in the September issue of Playboy. No, they will not be bearing it all - just an interview. Now you know Google is mainstream.

brin-page-playboy.jpg

Forum coverage at Search Engine Watch.

posted rustybrick in Google News & Press at August 11, 2004 8:36 AM Comments (0)

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