Google's Online Reputation Management Advice Goes Against Their Guidelines?

Oct 20, 2010 • 8:11 am | comments (1) by twitter Google+ | Filed Under Google Search Engine Optimization
 

Tedster posted a thread at WebmasterWorld citing a NPR article which reminded him of Google offering ORM advice (online reputation management advice). I personally don't see anything new and enlightening in the NPR article, but it did remind us of the ORM piece.

But a Google representative did tell the NPR their advice in a raw way, they said:

Google doesn't seem to have a problem with the whole game. As the world's largest search engine, a spokesman there says creating new content to hide negative material is fair play.

Well, yea, they said so, in other words in their blog posts a year ago.

The question is, do you think Google is saying they are okay with you 'manipulating' the search results for ORM purposes? I doubt it. I guess it depends on how you define the word 'manipulating.'

Forum discussion at WebmasterWorld.

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Comments:

Michael Martinez

10/20/2010 04:33 pm

You cannot create indexable content and NOT "manipulate" (i.e. "influence") the search results. Google has never had a problem with people publishing multiple Websites. They HAVE had a problem with people publishing multiple Websites in a way that makes their search results look bad or that somehow negatively impacts their user experience.

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