Google's Online Reputation Management Advice Goes Against Their Guidelines?

Oct 20, 2010 - 8:11 am 1 by

Tedster posted a thread at WebmasterWorld citing a NPR article which reminded him of Google offering ORM advice (online reputation management advice). I personally don't see anything new and enlightening in the NPR article, but it did remind us of the ORM piece.

But a Google representative did tell the NPR their advice in a raw way, they said:

Google doesn't seem to have a problem with the whole game. As the world's largest search engine, a spokesman there says creating new content to hide negative material is fair play.

Well, yea, they said so, in other words in their blog posts a year ago.

The question is, do you think Google is saying they are okay with you 'manipulating' the search results for ORM purposes? I doubt it. I guess it depends on how you define the word 'manipulating.'

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 20, 2026

Jan 20, 2026 - 10:00 am
Google

Google AI Overviews With Font Strikethroughs

Jan 20, 2026 - 7:51 am
Google

Google AI Mode Fan-Out Prompts To Narrow Your Query

Jan 20, 2026 - 7:41 am
Google Search Engine Optimization

Google Search Team Does Not Endorse LLMs.txt Files

Jan 20, 2026 - 7:31 am
Bing Ads

Poll: More Advertisers To Add Microsoft Advertising To Marketing Mix?

Jan 20, 2026 - 7:21 am
Google

Google AI Mode Shows Product Inventory & Pricing In Light Font Color

Jan 20, 2026 - 7:11 am
 
Previous Story: Wrong Picture On Your Google Maps Listing?