Google's Matt Cutts spoke at a SEO conference in Belgium named Search University II. He spoke for about twenty minutes about a lot of SEO topics. The specific topic he put more stress on was about hacked sites - which is a big concern out there. I'll post the video below for all to watch.
I spotted three relevant threads over the weekend, so I thought I discuss them all in this single post.
A Google Web Search Help thread has a classic example of a site being hacked to target a search query that is timely. The search query was mentioned on TV, a site was hacked to take advantage of it and the first result was impacted. The thread creator said:
I happened to be watching Deadliest Catch on Discovery tonight and when I went to Google and searched for 'phil harris' the top result is corneliamarie.com but the title of the search result is:
Cheap Cipro (Ciprofloxacin) Online - Reliable Online DrugStore...
Google's JohnMu was quick to respond, saying:
It looks like that website has been modified (probably by a third-party) to return pharmaceutical content to Google. In other words, when Googlebot looked at those pages, we saw something with that title (you can see the whole page by clicking on the "Cached" link for the search result), and not the content that you see when you visit yourself. This is something the website owner needs to fix, so I sent a short email to let them know about it :).
Matt Cutts said Google would take immediate action on certain sites that are hacked or intentionally are manipulating the results, when necessary. In a case like this, where a computer can be infected, you can see Google pull the result quickly.
A WebmasterWorldthread talks about Google hand editing search results. The consensus in that thread is that Google does not hand edit the top 10 results, but of course, when spam or hacked content gets in, they would.
In a Google Webmaster Help thread, Googler JohnMu gives advice to a webmaster who recently saw his site hacked. John said:
- Set up Google Alerts for your site with problematic keywords (eg add "site:eliwhitney.org viagra|ringtones|casino" as an alert). Google Alerts is a fast way to get notified of new, potentially problematic content.
- Use the "Fetch as Googlebot" feature to double-check any suspicious page.
And now for that video:
Forum discussion at Google Webmaster Help.