(2)
A WebmasterWorld thread has Google AdSense publishers talking about how well traffic from Twitter converts in terms of clicks on AdSense ads.
The overall consensus from the thread is that Twitter users are too cool to click on AdSense ads. One person even kept tabs on that, saying:
Created about 500 targeted follows, got 120 followers, this converted in about 40 visits to my sites and 1 click.
I can tell you that for both this blog and my personal blog, which receives traffic from Twitter in the top ten of their referrals, that traffic does not convert into the top ten referrals for AdSense revenue. Let me explain again. For this site, Twitter is within the top 5 sources of traffic to this site. However, if I sort that traffic by top referrer by revenue earned with AdSense, Twitter is not in the top ten list.
Do you agree?
Forum discussion at WebmasterWorld.
Comments:
Darrin Ward
02/26/2010 03:54 pm
I agree. How are some of the other metrics for you, such as Time-on-Site, Pages-Per-Visit, etc?
optimizacija
02/27/2010 02:19 pm
Are those conversions to blog from your Twitter profile or from links in tweets? Anyway, interesting research.