Live: Real Time Search: Opportunity Or Hype?

Oct 6, 2009 • 10:40 am | comments (0) by twitter Google+ | Filed Under Search Marketing Expo 2009 East
 

Below is live coverage of the Real Time Search: Opportunity Or Hype? from the SMX East 2009 conference.

This coverage is provided by Barry Schwartz of RustyBrick.

We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

Real Time Search: Opportunity Or Hype?(10/06/2009) 
10:43 Barry Schwartz:  Had a small chat prior to the session with Google's PM of Blog Search Jeremy Hylton. Nice guy. He commutes 4 hours per day to work at Google.
10:47 Barry Schwartz:  Here we go.
10:48 Barry Schwartz:  Danny starts off with a preso on real time search...
10:49 Barry Schwartz:  Real time search to Danny is getting real time content, published with content.
10:50 Barry Schwartz:  He said Google News is not real time search, b/c it is not real time content, it takes time for the content to be written....
10:50 Barry Schwartz:  Digg is not real time search
10:50 Barry Schwartz:  Real time is a picture taken on yfrog or Tweeting something
10:51 Barry Schwartz:  Facebook is real time, when you publish your thought.
10:51 Barry Schwartz:  Real time to Danny is micro blog content.
10:51 Barry Schwartz:  Who is doing that?
10:52 Barry Schwartz:  Twitter Search but it is only searching Twitter and it's ranking algorithm is time and they also lose tweets
10:52 Barry Schwartz:  Facebook also is real time search engine, the issue is you are only searching facebook and you only see public facebook stuff.
10:52 Barry Schwartz:  Friendfeed also works and it combines Twitter/facebook etc if the user chooses
10:53 Barry Schwartz:  Meta Real Time Search players such as collecta, scoopler, twingly, etc.
10:53 Barry Schwartz:  There are also real time meme trackers, etc. CrowdEye, OneRiot, Tweetmeme, Topsy and Twittorati
10:54 Barry Schwartz:  It is not showing you real time search, but showing you what is being "shared in real time."
10:54 Barry Schwartz:  Challenges: Big Players, Walled Gardens and Firehoses
10:54 Barry Schwartz:  Facebook is a walled garden
10:55 Barry Schwartz:  Twitter has a firehose but it is not real time...
10:55
TwitterBrentDPayne:  Danny Sullivan: Twitter, Facebook, collecta, scoopler, twingly, etc. Are real time search engines. #smx
10:56 Barry Schwartz:  Google, Yahoo, Bing aren't doing much with this at the whole.
10:56 Barry Schwartz:  Kimbal Mush from OneRiot is now up.
10:56 Barry Schwartz:  He disagrees with Danny, he said.
10:56 Barry Schwartz:  The user wants to know what is going on. and the user doesnt know what microblogging is.
10:57
TwitterBeTheNeedle:  It is really difficult to get access to the large fire hoses of data at Twitter and Facebook because they don’t release it #smx
10:57 Barry Schwartz:  He shows an example of a search on SMX on oneriot, nice, SERoundtable is currently number one result.
10:58 Barry Schwartz:  He then shows a slide of Halloween
10:58 Barry Schwartz:  On any subject, there are thousands of tweets per minute. Tweets are an excellent source of content, but they need to be cleaned by the end user.
10:59 Barry Schwartz:  That is where oneriot comes in.
10:59
TwitterBeTheNeedle:  Kimbal Musk of OneRiot saying that users just want to know what’s going on right now, what’s being talked about right now #smx
10:59 Barry Schwartz:  Real time search is being leveraged on properties along the web.
10:59 Barry Schwartz:  SEOs need to watch out because these results are appearing in millions of places every day. So watch out for it.
11:01 Barry Schwartz:  Jeremy Hylton of Google Blog Search is now up
11:01 Barry Schwartz:  He disagrees with Danny on what is real time search.
11:01 Barry Schwartz:  Real time is a part of freshness, but we need to think about what a user is looking for.
11:02 Barry Schwartz:  Google has become faster and faster at ranking new content.
11:02 Barry Schwartz:  Twitter is great, but, if you look at the example of searches, you see people linking to something else. Twitter search results require you to follow more info.
11:03 Barry Schwartz:  Google wants to look at that info and find the best link for that search.
11:04 Barry Schwartz:  News articles get updated frequently, live blogging is lagged maybe a few minutes but that lag is useful. Wikipedia is often updated in minutes also. Take timely content and delivering that content when users want it, is real time search.
11:04 Barry Schwartz:  You got to worry about spam, coverage and freshness.
11:04
Twittereryckfromtogo:  #smx it is funny how all the panelists so far "respectfully" disagree with @DannySullivan on his definition of real time search
11:05 Barry Schwartz:  You need good ranking, internationalization, localized content.
11:05
TwitterBeTheNeedle:  Jeremy Hylton talking about Google Trends and defending that web results offer very fresh and near realtime updates such as wikipedia #smx
11:06 Barry Schwartz:  He said with facebook and walled gardens, we need open standards on giving users the ability to say how they want their content out there.
11:06 Barry Schwartz:  Ken Moss from CrowdEye is next up, a search engine focusing on Twitter.
11:06 Barry Schwartz:  They help users keep their finger on the pulse of what is happening on the web.
11:08 Barry Schwartz:  Examples of big twitter searches and discussion include iran elections, michael jackson, etc. this is a massive community of people coming together to express opinions.
11:08
Twitterbeebow:  "MicroBlogs are a big deal" - Ken Moss of CrowdEye #smx (real time search: opportunity or hype?" panel)
11:09 Barry Schwartz:  Side note: Funny how I am incorporating live tweets in my live blogging on this live real time search panel
11:09 Barry Schwartz:  They show a chart on the tweet volume for words over time.
11:10 Barry Schwartz:  They now rank people on twitter based on influence
11:11 Barry Schwartz:  They crawl the links that people are tweeting to pick up topics within those tweets
11:11 Barry Schwartz:  They think they give you a view of Twitter that gives you more perspective on what is going on in your space.
11:12 Barry Schwartz:  They offer a customized home page, where you can save queries as a home page or dashboard.
11:12 Barry Schwartz:  They offer personalized follow suggestions for you
11:12 Barry Schwartz:  They also offer you a people search
11:13 Barry Schwartz:  Gerry Campbell from Collecta is now up
11:13
Twittereryckfromtogo:  #smx Crowdeye is using relevance and influence as part of the search algorythm... I would like to see that formula, sounds biased.
11:16 Barry Schwartz:  Collecta is about streaming real time
11:16 Barry Schwartz:  Is real time search over hyped? Yes, he said.
11:16 Barry Schwartz:  No one knows what is the opportunity here is yet
11:17 Barry Schwartz:  There is something of value here, how do we know this? you measure it by user intent and that is what they do.
11:19 Barry Schwartz:  He shows a slide on what people are doing on real time search but he said this is his own stuff and by no means a real survey, so kind of scared to share it
11:21 Barry Schwartz:  Okay... Here...
  1. Shop/Bus/Mktg
  2. Person Name
  3. Local/Travel
  4. Tech/Sci
  5. Adult
  6. COnference Events
  7. HEalth
  8. Brands
  9. Policits
  10. Sports
  11. Enterainment
  12. News
11:21 Barry Schwartz:  How much is commercial? About 20% he said.
11:23
Twittermblumenthal:  #smx real time search Query stream in real time search similar 2 regular search in general but news entertainment & brands show higher rates
11:23 Barry Schwartz:  Vipul Ved Prakash from Topsy is last up
11:23
Twittereryckfromtogo:  #smx we are not ready to monetize to monetize real time search. Until we figure out user pattern..A new Ad model is required & needed
11:24
Twittermblumenthal:  #smx collecta: 20% of queries on Twitter have commercial intent
11:24 Barry Schwartz:  Quick Demo of Topsy...
11:25 Barry Schwartz:  See all of Danny's Tweets at http://topsy.com/twitter/dannysullivan
11:25 Barry Schwartz:  He has more links than I do http://topsy.com/twitter/rustybrick
11:26 Barry Schwartz:  They also show all the Retweets of stories on the web.
11:26 Barry Schwartz:  A search on SMX shows SELand's recap is the most RTed article on the show http://topsy.com/s?q=smx
11:27 Barry Schwartz:  If you go back in time, it shows you the most canonical documents, i.e. http://topsy.com/s?q=apple&window=a
11:27 Barry Schwartz:  That is all
11:28
Twittergolander59:  Gerry Campbell has some interesting data on the types of real time queries people are making. Tech, politic’s were high %’s #smx
11:28
Twittermblumenthal:  #smx realtime search stream very volatile
11:28 Barry Schwartz:  Q&A Time, restarting computer first
11:28[Standby]  Be back in a few minutes, restarting, Q&A started.
11:36 Barry Schwartz:  Back... They are now arguing about what real time search is...
11:36
TwitterDragonSearch:  Real time search for DSM? I need to know what people are saying about our client’s brand Right NOW!! #smx
11:36
Twittergolander59:  Jeremy Hylton says @ times Google measures the minutes it takes to see a new product launch by a company get to the # 1 spot in SERP #smx
11:36
Twittereryckfromtogo:  RT @Topheratl: Watching a Google guy dance all around the question about real time rankings #smx Too Funny, where is the Popcorn at?
11:38
Twitterbrendanful:  Real time search pnl. discussion was good after pres. presentations seemed a bit sales pitch oriented. would have liked more insight #smx
11:39
Twittergolander59:  Danny wants more structure and sentiment analysis in real time search #smx or at least that’s what I understood him asking for.
11:43 Barry Schwartz:  Just sharing the tweets about the Q&A, more fun for me that way
11:49 Barry Schwartz:  Yea, Q&A is a bit boring for me and I guess the Twitterverse. Undecided
11:49 Barry Schwartz:  Session over in about ten minutes...
11:50 Barry Schwartz:  Next session at 1:30 (EST) and we are covering yet another four sessions live:

1:30pm-2:45pm
Ask The Search Engines: Best Practices Edition covered by Barry Schwartz
Pumping Up YouTube covered by Debra Mastaler
Search Marketing & The Ad Agency covered by Brian Ussery
The Interplay of Social Media & Paid Search covered by Justin Davy
11:55
 

 

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